Some of the marketing communication tools are:

advertising, public relation, direct marketing, sponsoring

Technique used to promote a product or service at the location where is being sold.

Point-of-Purchase merchandising

Unpaid methods of promotion to engage customers and build relationships

What stages does the DAGMAR model involve?

Awareness, Comprehension, Conviction and Action

An example of Direct Marketing is...

Sending a brochure via email to customers

Awareness, Interest, Desire, Action

Integrated marketing communications

In the study of communication, noise is best defined as

interference with the message being heard or understood

An example of public relations might be...

Sponsoring a local youth football team

Strengths, Weaknesses, Opportunities and Threats

Word-of-mouth marketing is based on the idea that:

Consumers trust each other more than brands

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MT UNIT 6 1GIAT

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Questions 30

Answers

1
Television, newspapers, magazines, billboards, Internet, brochures and guidebooks are...
Sales promotion
Public relations
Advertising
Word of mouth
2
Some of the marketing communication tools are:
market definition, market segmentation, product positioning
attention, interest, desire, action and satisfaction
sport marketing, finance marketing, B2B and B2C
advertising, public relation, direct marketing, sponsoring
3
Technique used to promote a product or service at the location where is being sold.
Sweepstakes
Point-of-Purchase merchandising
Patronage Rewards
Contest
4
These are the major promotion tools EXCEPT?
sales promotion
youtube
public relation and publicity
advertising
5
Sales promotions include
coupons
free samples
contests
all the above
6
Public relation is:
how a business plans to strategically message key stakeholders
Unpaid methods of promotion to engage customers and build relationships
All of the above
communicating to stakeholders via paid media platforms
7
What stages does the DAGMAR model involve?
Consciousness, Interest, Appreciation, Purchase and Adopting
Awareness, Comprehension, Conviction and Action
Attention, Interest, Desire and Action
Be seen, be read, be believed, be remembered, induce action
8
Vouchers or checks that selectively given away or sold to customers, who in turn give them to others.
Gift certificates
Coupons
Premiums
Sampling
9
Which of the following is a PRO of sales promotions?
Introduce new products
Short-term effectiveness
Competitors use similar techniques
Yes.
10
An example of Direct Marketing is...
Handing out flyers in the town centre
Placing advertisements on petrol pumps
Sending a brochure via email to customers
Using a sales representative to persuade customers to buy
11
Using the telephone to reach customers or prospective customers, it refers to...
Internet
Telemarketing
Direct mail
Direct response TV
12
What is the first step in the sales process?
Closing the sale
Preplanning
Prospecting and qualifying
Presentation
13
Voucher or certificates that entitle customers or intermediaries to a reduced price on a product or service.
Coupons
Premiums
Sampling
Gift certificates
14
What is AIDA Model?
Awareness, Inspire, Dessert, Action
Awareness, Interest, Desire, Action
Action, Internet, Desire, Awareness
Awesome, Interest, Desire, Action
15
Giving away free samples of product or service, it refers to...
Sampling
Coupons
Premiums
Gift certificates
16
The two strategies involved in promotion
Pull and push
Selling and purchasing
Single brand and multi brand
Internet and email marketing
17
IMC stands for
Integrated marketing communications
Important media concepts
Intimate message control
Interesting marketing content
18
In the study of communication, noise is best defined as
interference with the message being heard or understood
thoughts that distract the listener
people interrupting someone who is thinking
discussing things that are off the main topic
19
An example of public relations might be...
Calling customers directly to persuade them to buy a product
Using billboards to make a new product public
Sending brochures to customers in the post
Sponsoring a local youth football team
20
An internal Public Relation is...
Relationship with the media
Suggestions box
Participation on social networks
Company blog
21
Products or services offered either for free or at low cost as an incentive to buy a specific product or service.
Premiums
Coupons
Gift certificates
Sampling
22
What is the most credible form of promotion?
The Internet
Advertising on TV
Facebook
Word of mouth
23
What is the last step in the sales process?
Preplanning
Following up after closing
Presentation
Closing the sale
24
The producer promotes it to wholesalers promote to retailers, and the retailers promote to consumers.
Both are wrong
Both are correct
Pull strategy
Push strategy
25
An objective in personal selling is...
Promoting to the travel trade
Cross-selling
Preplanning
Negotiation
26
It spends a large amount on advertising and consumer promotion to build up demand.
Both are wrong
Pull strategy
Push strategy
Both are corrrect
27
SWOT stands for ...
Strong, Weak, Oporto and Theory
Situational, Weakness, Opportunity and Threats
Situational, World, Offensive and Treaty
Strengths, Weaknesses, Opportunities and Threats
28
Word-of-mouth marketing is based on the idea that:
Consumers trust each other more than brands
Cheaper marketing is always more effective
Paid advertising no longer works
Consumers trust brands over other consumers
29
How many steps are in the IMC Campaign
7
8
6
4
30
What type of promotional tool are the travel exhibitions?
Public relations
Advertising
Word of mouth
Internet marketing

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