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UPH - INTERNATIONAL MARKETING Flashcards | StudBud
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UPH - INTERNATIONAL MARKETING
UPH - INTERNATIONAL MARKETING
7 terms
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StudBud Administration
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This 7-question quiz is design for UPH's INTERNATIONAL MARKETING chp 1 & 2
Flashcards
7 cards
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Practice quiz
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Questions
7
Answers
1
Which of the following is NOT one of the 3 principles of Marketing ?
Customer's Value
Competitive Advantage
Customer's Appearance
Focus
2
A GEOCENTRIC mindset is having or representing the EARTH AS THE CENTRE of everything
False
True
3
The KEY TASK of marketing is to focus on the customer and create ______________ to him/her.
Value
product
time
problem
4
The "OLD" Marketing Concepts focused on PRODUCTS. What does the "New" concept focus on ?
Family
Suppliers
Bosses
Customers
5
Which of the formula is correct in computing the VALUE of your product ?
Price = Value/Benefit
Value = Price/Benefits
Value = Value
VALUE = Benefit / Price :)
6
What is my name ?
Thomas Tan
Timothy Lee
Tan Lee
Thomas Lee
7
What does GNP stand for ?
Gross Net Price
Go No Place
Gross National Product
