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Media Techniques and Messaging Review Flashcards | StudBud
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Media Techniques and Messaging Review
Media Techniques and Messaging Review
15 terms
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Questions
15
Answers
1
What is the IMPLICIT message(s) in this ad?
You will be successful if you buy this car.
Buy this car!
This car will make you happy.
This is the perfect car for you.
2
What advertising technique is being shown here?
Metaphor
Facts and figures
Bandwagon
Emotional appeal
3
What is the EXPLICIT message in this ad?
This burger is good for you.
This hamburger has no animal by-products.
The Beyond Meat burger is healthy.
Beyond Meat is better than normal burgers.
4
What advertising technique is being shown here?
Facts and figures
Mystification
Simple solutions
Emotional appeal
5
What is the IMPLICIT message(s) in this ad?
Party City is having a promotion.
Girls like to play dress up.
Buy a costume soon!
Party City is a great place to buy costumes.
6
What advertising technique is being shown here?
Emotional appeal
Bandwagon
Bribery
Facts and figures
7
What is the IMPLICIT message(s) in this ad?
Women with long hair are attractive.
Men are 'players'.
Axe will make girls attracted to you.
Using axe will make you smell good.
8
What advertising technique is being shown here?
Hyperbole
Mystification
Humour
Eye candy
9
What advertising technique is being shown here?
Hyperbole
Brand recognition
Plain folks
Emotional appeal
10
What advertising technique is being shown here?
Facts and figures
Humour
Brand recognition
Simple solutions
11
What advertising technique is being shown here?
Testimonial
Humour
Celebrity endorsement
Metaphor
12
What advertising technique is being shown here?
Snob appeal
Bandwagon
Simple solutions
Metaphor
13
What advertising technique is being shown here?
Plain folks
Metaphor
Emotional appeal
Mystification
14
What is the EXPLICIT message in this ad?
Men should look like Tim.
Men wear t-shirts.
Wearing this will cool you down.
Buy this t-shirt
15
What advertising technique is being shown here?
Slogan
Facts and figures
Simple solutions
Bribery
