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Advertising techniques and citing sources

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Questions 25

Answers

1
Persuasive Technique that asks you to associate good feelings with the product
Avant Garde
Transfer
Bandwagon
Testimonial
2
Persuasive Technique used to mkae you feel like EVERYONE else is doing something
Bandwagon
Avant Garde
Transfer
Authority
3
The actual text of an ad
Slogan
Headline
Image
Copy
4
The color RED is used in this logoto associate what with this company
Calm
Trustworthy
Excitement
Healthy
5
What are you looking for if you are looking to see if a source is out of date
Purpose
Bandwagon
Transfer
Timeliness
6
Determining if a source is fact, opinion, or propaganda
Credibility
Accuracy
Timeliness
Authority
7
A short piece of text, usually in large type, designed to be the first thing the audience reads
Logo
Headline
Image
Slogan
8
Which Persuasive technique is used
Testiimonial
Transfer
Facts and Figures
Avant Garde
9
Evaluating a source for the purpose of the information
Credibility
Timliness
Accuracy
Purpose
10
what persuasive technique is used
Authority
Avant Garde
Transfer
Testimonial
11
What Persausive technique is used
Facts and Figures
testimonial
Transfer
Bandwagon
12
what persuasive technique is used
avant garde
transfer
testimonial
bandwagon
13
Advertising that uses a well known person's fame to help promote a product or service
Celebrity Endorsement
Bandwagon
Fame
Facts and Figures
14
Evaluating a source for the qualifications of the author
Purpopse
Credibility
Authority
Bandwagon
15
Aunique design symbol that helps identify the company visually
Headline
Slogan
Logo
Image
16
Which persuasive technique is used in this ad
Facts and Figures
Bandwagon
Transfer
Testimonial
17
Persuasive technique that uses BOTH celebrities AND regular people to endorse products
Transfer
Facts and Figures
Avant Garde
Testimonial
18
Evaluating a source to determine if it is trustworthy
Credibility
Avant Garde
Celebrity endorsement
Accuracy
19
A catchphrase that evokes positive emotions or feelings about the company and product
Headline
Slogan
Image
Copy
20
Persuasive technique meant to make you feel cool for being the first to have the product
Avant Garde
Transfer
Facts and Figures
Testimonial
21
The color GREEN in this logo is used to associate what with their product?
Hunger
Freshness
Creativity
Health
22
Any drawing, photo, chart, or other graphic designed to affect the audience in a purposeful way
Visual
Headline
Logo
Copy
23
What advertising techniques are used here
Authority
Transfer
Celebrity endorsement
Testimonial
24
what persuasive technique is used
Avant Garde
Facts and Figures
Transfer
Testimonial
25
Using statisic, percents, and numbers to convince you this product is better than others
Transfer
Testimonial
Facts and Figures
Bandwagon