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Marketing Essentials Flashcards | StudBud

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Marketing Essentials

5 terms·StudBud Administration·16 plays

Explore key concepts and terms in marketing to enhance your understanding of the field

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Questions 5

Answers

1
What is brand loyalty?
One-time purchase
Long-standing relationship
High price sensitivity
Random choice
2
What is frequency in marketing?
Ad duration
Number of views
Total audience size
Marketing budget
3
What is a customer journey map?
Written report
Visual representation
Sales forecast
Marketing strategy
4
What are demographic features?
Only income
Only interests
Age and gender
Only location
5
What is a target market?
All demographics
Specific audience
Random consumers
General public