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Year 9: IYM Topic Business and marketing Quiz 2 Flashcards | StudBud
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Year 9: IYM Topic Business and marketing Quiz 2
Year 9: IYM Topic Business and marketing Quiz 2
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Business and marketing
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Questions
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Answers
1
Advertising strategy used in the following Optus commercial?
corporate sponsorship
All of the above
celebrity sponsorship
Celebrity endorsement
2
The following advertisement for Calvin Klein uses
Justin Bieber
, this is a strategy known as;-?
Celebrity Endorsement
Celebrity Promotion
Celebrity Sponsorship
Corporate Sponsorship
3
The following McDonald's ad is an example of using a;
None of the above
Billboard to attract attention.
Television advertisement.
Internet banner ad.
4
What is the aim of product advertising?
Makes people want to buy your product
All of the above
Sets your product apart from your competitors
Encourages brand loyalty
5
The image shown is an eg. of how companies use _to prompt instant recognition of their brand?
brands
images
Logos
logans
6
Advertising techniques used in "Awesome "Adopt Me" Dog Commercial?
homour and emotional appeal
facts and statistics
Ideal Family and Ideal Kids
celebrity endorsement
7
What type of advertising technique is used in the billboard shown for '
The Gap'
?
Be part of the 'in' crowd.
Individuality: Be Yourself!
Celebrity appeal
All of the above
8
Identify the most likely '
Target market
' Windows are aiming to attract in the following advert;
Middle/Upper income people who can afford Apple products
Men/Women/Young/old anyone who can afford new technology
Women who like to own the latest gadgets
Men who like the latest gadgets
9
What is an
advantage
of identifying a
TARGET MARKET
in promoting a product or service?
increases competition
sales promotion
increases demand
Specific groups of people can be targetted more precisley.
10
An
advertising technique
that emphasises you'll miss out if you don't use their product?
Fun People
Testimonial
Plain Folk
Bandwagon
11
Advertising is a form of _ intended to persuade an audience to purchase a product or services?
Revenue planning
Communication
Market planning
Sales
12
Advertising technique
used to appeal to people's emotions in the following CocaCola commercial?
Success
Ideal, Happy Family
individuality
bandwagon
13
When a product or brand is embedded in entertainment & media, such as TV & movies?
Convert advertising
Product Placement
All of the above
Guerrilla advertising
14
What is the advertising message in the Nike "Short a guy"commercial?
Nike: providing the gear you need to be the best athlete.
Accept the challenge & excel in NIKE gear.
ALL of the above.
If you want to be part of the team, wear NIKE.
15
The following advertisement that suddenly pops up on Instagram, below is an example of a;-
All of the above
Internet 'banner ad' or internet pop up ad.
social networking
Advertising on the internet
16
The message from the Red Bull commercial?
“It Gives You Wings” and you can live life to the full!
people can live life to the fullest if they drink red bull!
None of the above
You will be able play extreme sports
17
The ad by
World Wildlife Fund
uses what type of technique to draw attention to
Climate Change?
Celebrity Appeal/endorsement
Emotional Appeal
Facts & Statistics
Fear: We need to stop Climate Change before it changes us!
18
Advertising technique, used in this commercial for Old Navy clothing in the USA?
facts and statistics
emotional appeal
celebrity appeal
Be part of the crowd - (Bandwagon effect)
19
McDonald's sponsorship of the FIFA World Cup is an example of;-
Corporate Sponsorship
sport advertising
Celebrity sponsorship
Sporting promotion
20
The make up of people who advertisers want to sell to is known as what?
Digital activeness
Holographic
Snob appeal
Demographics
21
The message conveyed in the following
Apple
advertisment emphasises;-
Comformity
celebrity success
bandwagon
individuality: Be yourself, not one of the pack!