Social Media Marketing

Well-designed advertising and sales promotion can efficiently ______.

A SWOT analysis identifies internal company ___ & ___ (hint: what the SW stands for).

Which positioning approach is it when a firm offers items at the extremes of the price range?

___ includes any lure or attraction that brings people to a Web site.

Most common form of noise affecting marketing communications--So many adverts...so little time.

SEO stands for ___.

Uneven results and a waste of money are possible drawbacks of advertising and sales promotion.

When a company stops advertising & consumers begin to forget the message, this is happening.

When consumers believe that most brands provide the same attributes, brand ___ results.

Marketing messages sent to people in a geographic area or region is known as ___.

Anything that distorts/disrupts a message; can occur at any stage in the communication process.

While its power has declined, many still rank this as their favorite traditional ad medium.

Another name for word-of-mouth marketing (discussed in the Alternative Marketing chapter).

Shaping customers' perception of the company/products through marketing communications.

A global strategy where a company features a uniform product & message across all countries.

___ are present at the point where the advertising program begins to affect consumer responses.

A hybrid segmentation strategy that combines geographics with demographics & psychographics.

Which of the following would be an example of segmentation by demographics?

Selecting the proper BLEND OF MEDIA OUTLETS is crucial to reach the target (Pitch project).

Which positioning strategy is it when Arm & Hammer ads promote using baking soda in other ways?

When the message reaches one or more of the receiver's senses. (You hear & see TV ads.)

A(n) ___ is any place where customers interact with or acquire more info about a business.

___ programs seek to obtain instant results using limited resources. (Chick-fil-A)

___ indicates the amount of time individuals spend engaged with an advertisement.

One of the most popular ___ for e-commerce is free shipping.

Preparing a marketing message to be passed from one consumer to another through digital means.

__ marketing combines direct & field mktg & sales promotion, attempting to engage consumers.

To build brand loyalty, online can be integrated with offline tactics to reinforce each other.

A global strategy where products & messages are modified to better fit regions/countries.

___ measures the proportion of ad impressions that result in users clicking or mousing over.

Marketing managers hire advertising agencies because they ______.

Which of the following are acceptable advertising objectives?

Dwell rate & time are better when __ were placed beside content in an e-mail vs other methods.

The G in GIMC stands for ___.