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Marketing
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Flashcards
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Questions
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Answers
1
In Marketing Concept the focus is on who?
consumers
customers
employee
entrepreneurs
2
Promotion is the effort to...
explain current and potential customers
inform current and potential customers
persuade current and potential customers
entertain current and potential customers
3
Pizza ovens at a pizza shop would be an example of which economic resource?
entrepreneurship
natural
capital
human
4
The element of the marketing mix known as “place” refers to which of the following?
Where products and services are manufactured
Where products and services are made available to customers
Where products and services are thrown away
Where materials used to make products & services come from.
5
what is CRM?
Composite Risk Management
Crisis Response Management
Customers Relationship Management
Courtesy Reply Mail
6
The marketing mix can best be described as which of the following?
The elements a marketer is attempting to sell
Variables marketers control to influence a business’ success
The ways a business can benefit from marketing
The pieces necessary to create an advertisement
7
Verizon Wireless salesperson offers me the choice of a Samsung Galaxy or iPhone 7
Distribution
Selling
Financing
Promotion
8
What is marketing plan?
Has a situation analysis,a marketing strategy, and expense.
helps each other out with something
helps a business
helps a home
9
what is a target market?
people who do not want the product
product cost
a particular group of people at which a product is aimed
people who do not need the product
10
What is the purpose of CRM?
to combine income money
to combine customers feedback
to combine customers information
to combine products
11
Definition of marketing ?
The act of keeping financial accounts
The act of promoting and selling products or services.
The act of making from components or raw materials
The exchange of a commodity for money.
12
Which mobile phone manufacturer has the highest market share in the world?
apple
blackberry
samsung
nokia
13
What are 4 basic marketing strategies
profit,purchasing,process
production,product,price,place
product,price,place,promotion
price,place,product,promotion
14
What is positive factor the consumers and businesses have during the recovery cycle?
inflation
domestic
Labor
land
15
SWOT stands for
Strengths, Weaknesses, Opportunities, Tasks
Strengths, Weaknesses, Objectives, & Threats
Situations, Weaknesses, Opportunities, & Threats
Strengths, Weaknesses, Opportunities & Threats
16
What is a healthy goal of an economy
decrease prouctivity
frictional employment
maintain stable prices
increase unemployment
17
The effort to inform, persuade, or remind customers about a business's products or service
Selling
Product Service Management
Pricing
Promotion
18
Promoting your brand or business as a whole is what kind of marketing?
promotional
direct
institutional
indirect
19
A complementary good of sneakers is
adidas
socks
nike
shorts
20
what is equilibrium?
when demand exceeds supply
when supply and demand are not equal
when supply is slightly more than demand
when supply and demand meet
21
Which of the following is NOT an example of demographics?
gender
income
age
advertising
22
Which of the following is NOT one of the “four Ps”?
place
promotion
profit
price
23
What is 1 thing Organizational Markets want to do?
increase expenses
Increase Productivity
decrease efficiency
decrease sales
24
How does the government control inflation?
increase prices
raise interest rates
borrow money
lower interest rates
25
When does an exchanges happen in the marketplace?
when someone exchanges something
when someone distributes something
when someone ships something
everytime someone sells or buys something
