Unit 4.5 Marketing Mix Product

Most of the new products launched by well-known multinational companies are commercially successful.

The technique of using an existing brand name to launch a new or modified product is known as

Convenience products that are sold in retail outlets on a daily basis are known as

Brand leaders are the most popular brands in the view of the general public.

What is the name given to a product that has the largest market share in a particular industry?

Non-durable products, such as fresh ice cream, are also known as

According to the Boston Consultancy Group, a firm that has too many dogs will suffer from poor cash flow.

Products that are sold from one business to another to further the production process are known as

The stage in a product’s life cycle that requires significant investment yet often incurs losses is known as

Portfolio management is not used to achieve which of the following goals?

Which of the following activities does not take place during the R&D stage of the product life cycle?

Customers are reluctant to switch away from purchasing their favourite brand of a particular product, this is known as

Which statement does not refer to the importance of branding?

M&M’s chocolates are made by Mars. M&M’s is therefore a brand label of the Mars company.

Speciality goods include all the following, except

Assuming that stars maintain their relative market share they will eventually become cash cows.

A brand cannot be represented by which of the following?

The Boston matrix could be useful for a business trying to manage a diverse range of products in its portfolio.

Features of the launch stage for most products do not include

Products that have high market share in a low growth market are known as

Which of the following is a possible reason for an increase in the sales revenue of a product?

Which feature does not necessarily apply to fast-moving consumer goods (FMCGs)?

Rapid changes in technology and fashion (trends) have shortened the life cycles of products in certain industries.

Brands are more likely to succeed than fail.

Possible strategies to reverse a decline in the sales of a product do not include

White goods (a type of consumer durable product) do not include

Pre-launch activities in the product life cycle do not include

Packaging can be a major form of product differentiation.

The term ‘products’ can refer to both physical goods and intangible services.

Product portfolio management is the responsibility of all managers in an organization.

Which of the following is not part of new product development?

Products that have suffered from relatively inferior marketing or product quality are known as

What is the name given to the category of products that has high or rising market share within a growing market?

Decline is

The marketing strategy used to give a product uniqueness so that customers can distinguish it

Products that require little thought, effort and expense are known as

The objectives of new product development is least likely to include

Products that have low market share in a high growth market are known as question marks.

Which of the following is not an extension strategy?

Which of the following is a perishable consumer product?