Entrepreneurship Unit 2 Post Test

Who would purchase, stock, then sell stocks of goods to different retailers according to their requirement

An idea finally converts into a prototype product at which stage?

Offering credit facility results in lower customer loyalty

During which stage of the marketing process would you be creating extensive demand and awareness for the brand?

CPM implies the expenditure invested in reaching how many individuals?

businesses try to enhance their reputation in the market as well as society through

Ordering the right quantity of goods, keeping their expiration dates in mind is essential for someone who sells:

Mailing brochures about your business is what kind of marketing?

Supermarkets generally use visual merchandising to attract customers and induce them to make a purchase as a part of

Marketing Dashboard- software package that helps you calculate vital statistics about your marketing promotion campaign

Radio advertisements provide greater reach to the masses and has less cost per thousand

Which part of distribution is concerned with ensuring that the product(s) reaches the retailer or distributor

Market penetration pricing and market skimming pricing are typically used at which stage of a product’s life cycle

Introduce your product to a focus group or a small geographical location is part of which activity?

Your product or service is priced lower and worth less if you offer credit facility.

Introducing a product at one cost and periodically bring down the price is part of market skimming pricing policy

Which is not a marketing objective when a product is at the introduction stage?

A company decides to diversify a product by creating a new product range. What stage is this company likely in?

Which form of marketing is targeting a segment of customers who already use the kind of products they offer?