Quiz 2

Question 1

The customer journey ends when the customer buys the product.

Accepted Answer

False

Question 2

Which group represents a market segment of over 61 million people that has a total annual buying power of $1.7 trillion.

Accepted Answer

Hispanic Americans

Question 3

A factor that can come between the purchase intention and the purchase decision is the attitudes of others.

Accepted Answer

True

Question 4

Bad word of mouth often travels farther and faster than good word of mouth.

Accepted Answer

True

Question 5

Which of the following is a psychographic characteristic?

Accepted Answer

lifestyle

Question 6

Influencer marketing involves ________ to spread the word about a company&#x27;s brands.

Accepted Answer

enlisting established influencers

Question 7

According to Sigmund Freud&#x27;s theory, a person&#x27;s buying decisions are ________.

Accepted Answer

affected by subconscious, hidden motivations

Question 8

Most unhappy customers ________.

Accepted Answer

never tell the company about their problem

Question 9

Hallmark&#x27;s slogan "When you care enough to send the very best" appeals to which need category in Maslow&#x27;s hierarchy?

Accepted Answer

social

Question 10

Which is the most affluent demographic segment in the US with an annual buying power of $1.2 trillion

Accepted Answer

Asian Americans

Question 11

The most effective sources of information about a product tend to be ________.

Accepted Answer

personal

Question 12

The Covid-19 pandemic accelerated the shift toward online shopping.

Accepted Answer

True

Question 13

Interpersonal factors are a major influence on business buyer behavior.

Accepted Answer

True

Question 14

It&#x27;s advisable for a company to fit its products into existing attitude patterns rather than attempt to change them.

Accepted Answer

True

Question 15

Which of the following is the first stage of the buyer decision process?

Accepted Answer

need recognition

Question 16

Which of the following terms describes a specific mix of human traits that may be attributed to a brand?

Accepted Answer

brand personality

Question 17

Digital and social media play an important role in engaging business buyers in a way that personal selling alone cannot.

Accepted Answer

True

Question 18

For marketers, which stage of the customer journey represents ultimate success?

Accepted Answer

brand advocacy

Questions 18