Marketing Final Study Game

Segmentation strategy based on various benefits a product offers & how customers use product

Grouping consumers according to where they are located

Non tangible support to products such as gift wrap, delivery, or a help line

Decide amount to charge based on cost to make product, competitor cost and what people will pay

Selling products to consumers for personal use

Determining the price or amount to charge a customer or client for a product or service

The gathering, recording, analyzing,and distribution of information.

The ability of a product to fulfill the customer’s needs and expectations

What methods of transportation are used to move product…air, ground, boat, etc

How, where, for how long, in what quantities is your product stored along its dist. channel ?

The identified group of potential customers for a business’s product or service

The path a product takes from manufacturer to consumer

Developing a product or service mix in response to market opportunities.

In store promotion like window displays, point of purchase displays, signs, etc.

Path of transporting, storing & handling goods

Characteristics of customers that can affect how much money they have to spend

Plan of action for achieving goals/objectives

Specific tasks to accomplish strategies

Overall things businesses want to accomplish

Responding to customer needs through personal communication to ensure satisfaction

Where products will be sold...in a variety of stores or limited to fewer exclusive stores?

Identifying a business’s customers, finding out their wants & focus on customer satisfaction

When a business decides to appeal to the whole market with 1 product, 1 offer and 1 strategy

How is this product compared and thought of against its competitor’s products?

Selling products for business use

Methods of payment accepted by a business…cash, credit, debit, checks, etc

Any non-personal message with an identified sponsor, paid for & is in control of the sponsor

Markets/customers outside of the U.S.

A name, term, design, symbol or other feature than distinguishes 1 seller’s product from others

The image of the company that a consumer has in their mind.

A message about a company, is not paid for & is out of control of the identified business

Also called the Marketing Mix or the Key Elements of Marketing

A written guarantee, to the purchaser by a manufacturer, promising to repair/replace product

Using knowledge and data to plan marketing for your target market

Customer lifestyles (values and activities), attitudes, interests and personalities

Being personally communicated to by a representative of the company about a product

Reductions in price for a product, could be coupons, sales, buy one get one, etc.

The process of researching, developing and improving products.

Procedures and systems around handling and accounting for product

Strategy used to select a target market; either Mass Marketing or Market Segmentation

Markets/customers inside the U.S.

Communicating information to customers about products, services or ideas to influence them

How the product is presented on the shelf. Involves design, natural resource use & advertising

Customizing marketing strategies to appeal to a niche or target market.