Unit 1 Review

If you make a purchase based on brand loyalty what kind of purchase have you made?

Brand Loyalty best falls under which segmentation?

The # of times per show, game, etc. that a product or service is associated with an entertainer is what?

Which of the 4 P's would a bottle of pop fall under?

Which concepts states that concumers will favour products that are highly affordable?

Which of the 4 P's does the physical store fall under?

What stage of the product life cycle would you seek to build awarness and develop the market?

Adding new features and keeping the product up to date is which type of strategy used when entering the decline stage?

Define Market Share:

What is LIKELY happening with price during the introduction stage of the product life cycle?

Someone who is paid directly to play a sprot is considered a pro athlete

THe mistake of paying more attention to the products offered than the benefits produced best describes?

What are the 4 stages of the product life cycle?

Which is NOT one of the 7 Functions?

The Marketing Mix is also called?

Looking at issues/questions/topics from different perspectives best describes?

What is the promotional focus during the maturity stage of the product life cycle?

Target Market is made up of?

What is the primary goal of rec sports?

When you enter the decline stage you have to discontinue your product