Persuasive Appeals

This appeal says that everyone is doing/using something when trying to convince someone.

Appeals to emotions, pulls at the heartstrings.

Beyonce appears in Oreo advertisements.

A commercial shows an image of a happy couple riding in a Corvette.

Sprite Zero is 100% sugar-free. 

Using a scientific study to sell the product

Cardiologists recommend Ecotrin more than any other brand of aspirin.

This appeal uses things that have been proven to be true to persuade the audience.

What is an appeal to emotion?

The use of a statistic is an example of...

This appeal uses celebrities or experts to endorse products and services

Argument based on facts, statistics, research, or expert opinion

Appeals to credibility, moral, and ethics.

A 32-oz. bottle of Tide holds enough to wash 32 loads of clothes. 

Scale your understanding of persuasive appeals.

This commercial is an example of...

Advil Liquid-Gels provide up to 8 hours of continuous pain relief.

A magazine ad shows people smiling while smoking cigarettes.

This commercial is an example of...

Appeals to logic using evidence, facts, and statistics.

A child is shown covered in bug bites after using an inferior bug spray. 

Argument that appeals to the audience’s morals- to do the “right” thing

What are the three main persuasive appeals?

What is an appeal to authority/celebrity?

What is an appeal to logic/reason?

Mother and child on a diaper commercial is an example....

This appeal uses negative words to make its competitor look poorly.

Your mom is in a commercial that has her smiling and making sandwiches while happy music plays.

Tiger Wood endorses Nike.

This appeal uses normal people to persuade others that their products are for average people