Talent 6 - Chip Wilson

Question 1

Where did Chip Wilson first start selling his activewear?

Accepted Answer

A local shopping center in Calgary

Question 2

What role did Chip Wilson take after stepping down as CEO in 2005?

Accepted Answer

He remained involved as a board member

Question 3

In what year did Lululemon become a publicly traded company?

Accepted Answer

2007

Question 4

How did Wilson fund his early clothing business?

Accepted Answer

Money earned from working on the trans-Alaska oil pipeline

Question 5

When did Wilson found Lululemon?

Accepted Answer

1998

Question 6

What was the name of Chip Wilson’s first clothing company?

Accepted Answer

Westbeach Snowboard Ltd.

Question 7

What inspired Wilson to start making yoga clothing?

Accepted Answer

He noticed the growing popularity of yoga classes

Question 8

What type of clothing did Wilson first create and sell?

Accepted Answer

Brightly colored cotton shorts

Question 9

What was Lululemon’s first major innovation in clothing?

Accepted Answer

Four-way stretch fabric called Luon

Question 10

How did Wilson first promote Lululemon products?

Accepted Answer

Selling through yoga studios and using yoga teachers as brand ambassadors

Question 11

What was one key reason for Lululemon’s success?

Accepted Answer

Creating a community around the brand with free yoga and meditation classes

Question 12

What made Lululemon’s clothing unique?

Accepted Answer

High-quality fabrics, flat seams, and bright colors

Question 13

Why did Chip Wilson resign from the board of directors in 2015?

Accepted Answer

To focus on philanthropic interests and other business ventures

Question 14

How did Wilson build brand loyalty for Lululemon?

Accepted Answer

Using word-of-mouth marketing and connecting it to a lifestyle

Question 15

What industry did Wilson work in before focusing on clothing?

Accepted Answer

Oil and gas

Questions 15