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Final Exam Review: Sports and Entertainment Marketing Flashcards | StudBud
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Final Exam Review: Sports and Entertainment Marketing
Final Exam Review: Sports and Entertainment Marketing
40 terms
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Final Review questions on the study guide
Flashcards
40 cards
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Practice quiz
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Questions
40
Answers
1
Profession athletes may be paid by cooperation as well as by the team organization.
False
True
2
Which of the following influences a sport consumer's decision to purchase goods or services?
self-concept
all of the above
family and friends
gender
3
Which of the following is a Women's Olympic Event?
marathon running
all of the above
rowing
tennis
4
Which of the following is considered a sports product?
service
idea
good
5
_ are unforeseeable events and obstacles that can negatively affect businesses.
royalties
vendors
risks
endorsements
6
High school, college, and recreational players are considered amateur athletes.
True
False
7
Which of the following pertains to a professional athlete?
all of the above
receives salary
ability to play the game well
may endorse products
8
This type of decision involves how the goods or services are communicated to the consumer.
marketing mix
promotion
demographics
marketing concept
9
Public transportation helped advance sports and entertainment.
True
False
10
The _ product, or main product, includes the sports events, movie, stage show, or book.
core
endorsement
vendor
ancillary
11
These sports products are generated by the main sporting event.
product mixers
product extensions
product lines
product marketing plans
12
This involves helping and assisting the community with charity and fundraising events.
grassroots marketing
market segmentation
sports product
franchise
13
Which of the following is a international sporting event?
figure skating
soccer
all of the above
bike racing
14
Only amateur athletes are allowed to compete in the Olympics.
True
False
15
__ is the money left to spend after necessary expenses are paid.
gross
profit
revenue
discretionary income
16
Which of the following is part of the marketing process?
development
distribution
all of the above
promotion
17
__ is any form of communication used to persuade people to buy products.
promotion
convergences
endorsement
consumer loyalty
18
These games were organized for the WW2 veterans with spinal cord related injuries.
international sports games
extreme sports games
olympics games
paralympics games
19
Develop, link, and help are the three steps in establishing ____.
Generic Brand
Brand Equity
Brand Name
Trademark
20
To be profitable, businesses must focus their efforts on the customers needs and wants.
True
False
21
_ is a goal of sports and entertainment marketing
risks
synergy
cross promotion
convergence
22
In the 1980's, the skateboarders, and snowboarders of Generation X launch this style of sport.
extreme sports
Americana sports
professional sports
international sports
23
Which of the following protects property ownership and intellectual property rights?
patent
all of the above
copyright
trademark
24
Since the formation of this organization, new basketball stars like Lisa Leslie have emerged.
NBA
NCAA
NFHS
WNBA
25
Which of the following is a tangible product?
Skateboard
Agility Training
Golf Lesson
Baseball Glove
26
Which of the following refers to the attitudes the consumer has toward recreational activities?
geographics
psychographics
demographics
market segmentation
27
Since the enactment of Title IX in 1972, the number of girls competing in sports has increased.
True
False
28
The Orlando Magic is an example of a...
sports franchise
product mix
grassroots marketing
product line
29
Before business identified target markets to promote their products, this was more common
mass marketing
creating marketing concept plans
marketing mix
marketing identification
30
Hosting the Olympic Games creates huge economic impact on a region before, during, and after.
True
False
31
The sports and entertainment industries are two of the most profitable industries.
True
False
32
____________ is the legal name of a company, such as Reebok.
Brand Equity
Licensed Name
Brand Name
Trade Name
33
Which of the following is part of the marketing mix?
product
all of the above
price
promotion
34
Geographics, demographics, and psychographics are all part of market segmentation.
False
True
35
_ is the promotion of a company in association with a property.
sponsorship
product tie in
endorsement
piracy
36
____ is an agreement that gives a company the right to use another’s brand name for a fee.
Licensing
Sponsorship
Branding
Trademark
37
Unauthorized ticket sellers, or _ affect pricing of sporting events.
scalpers
risk management
sponsorship
piracy
38
A _ is the legal protection of a creator's intellectual property or product.
patent
royalty
copyright
product tie in
39
Organizations spend lots of money to learn about this.
marketing concepts of competitors
needs and wants of potential customers
GDP
profit of competitors
40
The difference between sports and entertainment can be found in _.
promotion
risk management
revenue stream
product tie in
