SEM2 Test 1

Question 1

When writing a proposal for a sponsor, marketers should emphasize value and what other else?

Accepted Answer

Benefits

Question 2

Technique used for an oral presentation of report findings is to ensure the presentation has..?

Accepted Answer

Simplicity

Question 3

1 reason premium seating is a growing trend is because these practices are which type of source

Accepted Answer

Revenues

Question 4

Bank of America is the only bank affiliated with a specific organization. The benefit is called

Accepted Answer

Exclusivity

Question 5

Agreements between the union and the organization are unreachable. May vote to do what?

Accepted Answer

Go on strike

Question 6

Companies sponsor organizations for consumers to associate with their products (Enhances what?)

Accepted Answer

Public relations

Question 7

When a league blocks the broadcast of a certain game in a territory, it is known as ...?

Accepted Answer

Blackout

Question 8

Manufacturer decides to sell to businesses in another country, it should consider what?

Accepted Answer

Trade restrictions

Question 9

Which is useful marketing info that a business might obtain by analyzing a customer database?

Accepted Answer

Average married customer and homeowner earning $47,000/year

Question 10

Which is an example of a governing body in the sports industry?

Accepted Answer

International Olympic Committee

Question 11

When a venue is important to sell, it is part of which component?

Accepted Answer

Product

Question 12

The main portion of a mkt report that explains the research findings should include what?

Accepted Answer

Supporting tables and graphs

Question 13

We want to promote new skates to males under 35. Which sponsorship opportunity would best?

Accepted Answer

Extreme-sporting event

Question 14

One of the main portions of a mkt report describes the research method & which other component?

Accepted Answer

Data collection procedures

Question 15

Copies of questionnaires, interviews and other docs are included in which part of a mkt report?

Accepted Answer

Appendix

Question 16

Which type of sponsorship objective involves bartering for goods and services?

Accepted Answer

Cost avoidance

Question 17

Obtaining the right to name a sport or event is often one of the objectives of which component?

Accepted Answer

Sponsorship

Question 18

Businesses collect marketing info from other sources to see what is happening in which area?

Accepted Answer

External environment

Question 19

What part of a mkt-research report would be mentioned only briefly in an oral presentation?

Accepted Answer

Research methods

Question 20

Greatest challenge for US companies when developing a plan to sell movies in other countries?

Accepted Answer

Uncertainty about government policies

Question 21

Which is an unfair, anticompetitive trade practice in sports or event marketing?

Accepted Answer

Trademark infringement

Question 22

When analyzing the historical data in a data warehouse, which is true of its data?

Accepted Answer

The data are static

Question 23

When pro athletes’ unions negotiate salaries and stuff, they are engaging in which activity?

Accepted Answer

Collective Bargaining

Question 24

When writing mkt reports, researchers should make sure that they include a section about...?

Accepted Answer

Limitations

Question 25

Which is a trend in the sports or event industry?

Accepted Answer

Facilities are evolving into complete entertainment centers

Question 26

Which company would a marketer most likely contact when seeking sponsorship for an auto race?

Accepted Answer

Related businesses

Question 27

First step that a business should take when collecting marketing info from its customers?

Accepted Answer

Define research objectives

Question 28

The best way to avoid buying counterfeit tickets to a game is to purchase them from where?

Accepted Answer

Official ticket outlets

Question 29

Method of presenting report findings to a group of managers involves the use of which component

Accepted Answer

Computer software

Question 30

Which is the first step in a sponsorship presentation?

Accepted Answer

Create interest in an organization or event

Question 31

Marketers identify sponsorship potential of a business by researching the company’s history and

Accepted Answer

sponsorship objectives

Question 32

What is the best way to present a proposal to potential sponsor companies?

Accepted Answer

In person

Question 33

Trade barriers likely to limit a manufacturer's ability to export products to foreign countries

Accepted Answer

Quotas and tariffs

Question 34

Amy did a project that will affect her company. She should include what in her report to mgt?

Accepted Answer

Info that is relevant to mgt's marketing decisions

Question 35

Bo hired Su to help him make business decisions and negotiate contracts. Su serves what role?

Accepted Answer

Agent

Question 36

Which is an activity that agents perform on behalf of the athletes they represent?

Accepted Answer

Various contract negotiations

Question 37

What arrangement is happening when team gets free shoes from Nike as a sponsorship-fee payment?

Accepted Answer

Value-in-kind (VIK)

Question 38

Mkt researchers review the level of affiliation between 2 variables, they are evaluating what?

Accepted Answer

Correlation

Question 39

Salaries, contracts, and profit sharing often create conflicts between sports’ leagues and...?

Accepted Answer

Associations of players

Question 40

What should businesses try to achieve when manipulating data for information analysis?

Accepted Answer

Accurate interpretation

Question 41

NHL, NFL and CFL are interested in investing in developing rec sports for youths. Why?

Accepted Answer

Attract more fans

Question 42

Which is an unacceptable place to use an athlete’s or celebrity’s identity without permission?

Accepted Answer

On a company’s advertisements

Question 43

Taco Bell offered to name the pregame show “The Taco Bell Pregame Report.” This benefit is ...?

Accepted Answer

Ownership

Question 44

Random survey of 200 customers to hear opinions of a new product is collecting which mkt info?

Accepted Answer

Primary

Question 45

Why should sports or event marketers develop proof-of-performance packages for sponsors?

Accepted Answer

To help sponsors justify the investment

Question 46

Businesses often collect marketing info from customers in order to learn how to do which?

Accepted Answer

Sell best in certain locations

Question 47

"The luxury boxes have plenty of space and the catering staff can help on game day.” This is..?

Accepted Answer

Describing amenities

Question 48

Which law makes restraining free trade and competition illegal?

Accepted Answer

The Sherman Antitrust Act

Question 49

Who do athletes sometimes hire to help them organize charity tournaments?

Accepted Answer

Marketing firms

SEM2 Test 1

Questions 49

SEM2 Test 1

Questions 49