Marketing 15 and 16

The person in an advertising agency who is typically responsible for how an ad will look is called the

A receiver's response to a message is called

This type of advertisement is supposed to give the audience the feeling that they are watching or hearing a real event

The best method of determining an advertising budget is to base it on

major drawback of the % of sales method of budgeting for advertising is that the advertising budget varies directly sale

In the United States, most advertising dollars are spent on

Which of the following is not an example of interpersonal communication?

Television, radio, magazines, websites, and salespeople are all example of message channels

All of the following are advantages of television advertising except

Each element of the promotional mix impacts the other elements, so they must work together to be effective.

Which of the following would be considered an example of print advertising?

The team that actually creates an advertisement is typically made up of an art director and a copywriter

Promotional communication can serve three purposes for a marketer: to inform, persuade, and remind

The biggest disadvantage of advertising is that it is an inefficient medium in terms of cost per viewer

The most popular and familiar form of promotion is advertising

In the promotion process, only one message can be communicated at a time.

A detailed listing of where and when ads will run is called a(n)

The fastest growing type of advertising is

The person is an advertising agency who develops the media plan is called the account planner

Advertising efficiency is measured by the per reader or per viewer cost

A major disadvantage of personal selling is that

The greatest advantage of sales promotion is that it can generate short term sales

The "Who" in the communication process is the

The objective of all advertising is the same to increase sales

In advertising, the term unit refers to

In marketing, promotion usually involves a company or organization sending a sales message to a potential consumer

Which of the following is not likely to be part of the promotional mix for an inexpensive brand of bar soap

The effectiveness of an ad cannot be evaluated until after the ad has been run.

Image advertising makes a claim of superiority over the competition

The use of sales promotions is a common tactic when a company

Television and radio are known as broadcast media

A company will often use promotion to inform people about a product, particularly when

public relations is valuable because a third-party source such as a news program is often perceived as more objective

The process of deciding what to say in an ad campaign as well as how to say it starts with the creative strategy

A large part of regulation actually comes from competing companies, who watch each other closely

A product demonstration advertisement shows the product in action

Interpersonal communication is rarely used in business to business marketing

Personal selling is seldom used in business to business promotions

The first step in the process of creating an advertising campaign is to

Product advertising gives at least one product attribute as a reason for purchasing a product

An advertising plan may be for a single advertisement, but it is most often written for an advertising campaign.

This type of advertising aims to build an image by using common elements and give it a personality in the minds of conus

One major disadvantage of radio advertisement is its long lead time

Which two federal agencies oversee all commerce and commercial communication in the United States?

Before the message can be said to be fully received, it must be encoded by the receiver

Almost all advertising is a mix of product and brand advertising

The first step in the promotional planning process is to

In the United States, total advertising expenditures are about $5 billion a year

A marketer must create a focused promotional strategy before the target market is selected.

persuasive promotions can be used throughout the life cycle of a product, they are typically used more after familiar