GCSE Business Key Terms Marketing

This is an example of a

Which of these is not an example of product trial?

The BM looks at all products in one company, so it knows what adjustments to make to the 4P's.

Market segments are

The picture is known as a

A balanced "product portfolio" in the Boston Matrix means

An example of secondary research is

Which of these methods can be used to encourage customer loyalty and repeat business?

60% of the 18-34 age group sampled liked Marmite is an example of

Identify the correct definition of "marketing"

Why is sampling used?

A product life cycle measures...

Branding is used so that customers

Another name for this is the...

At which stage of this product life cycle would net cash inflow turn from negative to positive?

Identify one way of differentiating a product from the competition

In the 4P's - Place - what is an "agent"?

"Cash at the start of month" is also known as

A business which buys in bulk from the producer and sells in smaller quantities to retailers is

A consumer panel is used

Primary research is also known as

One advantage of branding is

Low price for a new product which rises over time is called?