Sponsorship Terms

The rights holder of a brand/logo trademarks

When a business is the only sponsor of an event, maybe within categories of business

Application of statistics to baseball records, used to evaluate performance of players.

Sponsor of the Super Bowl half-time show

An official sponsor has name attached to an event or venue, Ex.- BiLo Center, FedEx Orange Bowl

An example of Hospitality in Sports Marketing

Making sure the target of a team/event is the same as the target market for potential sponsors

The best Picture of the Year 2018 OSCAR winner

This business paid $205 million, for 27 years, to have their name on the Redskins field

Permission and payment by one company to use a brand or logo to manufacture its product,

design/use of signs and symbols to communicate a message to a specific group, signs at stadium

donating goods/services rather than cash as their sponsorship offering, Nike goggles, USA Team

Emphasizing just what sponsors will get out of a sponsorship; Justifying the investment

act of giving one's public approval or support to someone or something, Katy Perry-Proactive

You should send this immediately after making a sponsorship proposal

When a company, often a competitor, intrudes an event in an effort to appear as a sponsor

They deal with the difficult athletes

Businesses giving equipment/apparel/services instead of money to be associated with team/event

Desirable or useful feature or facility of a building, the pleasantness of a place; VIP Suite

Advantageous condition of having a small amount of cost yield a high level of returns.

Desire to promote the welfare of others, by the generous donation of money to good causes.

When a business gives money or merchandise to be affiliated with a team/event

The entire building and managed environment that the fan sees when attending a sporting event.

Showing a sponsor exactly what they get for their sponsorship investment, make it worthwhile