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Italian Food and Wine - Introduction to marketing Flashcards | StudBud

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Italian Food and Wine - Introduction to marketing

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Intro to marketing

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Questions 10

Answers

1
Who reach the highest marketing responsibility?
a good citizen
a green citizen
a law respectful citizen
a ethic citizen
2
Marketing concepts for agricultural products: is it possible?
Yes, for packaged products only
Yes, for PDO/PGI products only
Yes, for labelled products only
No. It cannot be followed, at all
3
Differences between response and proactive marketing
Market pull versus market push
All of previous answers
selling concept versus marketing concept
Satysfy needs versus create needs
4
The S.W.O.T. analysis is mainly aimed at:
comparing weaknesses and threatens
comparing weaknesses and opportunities
comparing strenghts and opportunities
comparing strenghts and threatens
5
Main elements of a strategy
Players, games, behavoir
Players, games, behavoir, reward
Game and brehavior
Players and game
6
Which of the following answers better explains what the marketing does?
Creates products
Serves consumers
Satisfies needs
Sales products
7
What is a marketing strategy
Choosing the marketing channel
Creating a communication commercial
All previours answers
Fixing the price
8
What is the marketing mix
Communication and product strategies
Price and product strategies
Price, communication and product strategies
Price, product, communications, point of sale strategies
9
Risks in marketing:
Fake news
All of previous answers
Spam
Misleading advertising
10
The goal in a marketing plan should be:
all previuos answers
easy to measure
easy to reach
easy to understard