Sports & Entertainment Management Final Exam Review

Usually a distinct text-only typographic (word) logo.

The amount of money consumers have available to spend after paying for fixed expenses.

The release of a movie to a limited number of theaters prior to its official release.

Which type of logo is being used?

Blending of the promotional elements of advertising, sales promotion, publicity, and personal selling.

The 4 P's of Marketing are: Product, Price, Place and Promotion.

Which type of logo is being used?

How a business blends the four marketing elements of product, place, price, and promotion.

Which type of logo is being used?

Which type of logo is being used?

Coach P attended which University?

Iconic marks (or pictures), they are an illustration of a brand metaphor or its product. Usually a tangible item.

In order to open a McDonald's franchise you must pay them a percentage of what you make.

An electronic or online game that incorporates marketing content to promote a product or service.

Product and Service Management is designing, developing, maintaining, and improving, to meet consumers needs.

Movie Trailers are called "Trailers" because they used to come AFTER movies not before.

Which type of logo is being used?

Which type of logo is being used?

Acts as a graphical framework system that can shift and change 4 different situations. AKA The Holy Grail of Advertising

This type of logo uses non-representational symbols and icons to convey a brand’s message.

An example of advertising during a sporting event would be the name of the team on the players jersey.