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Marketing Exam Part 1 Flashcards | StudBud
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Marketing Exam Part 1
Marketing Exam Part 1
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Answers
1
A characteristic of simple memorandums written by business employees is that they usually are
intended for an internal audience
intended for a planning committee
intended for the board of directors
intended for a group of suppliers
2
A car dealership purchases new cars from a Ford factory and then sells them to customers.
The dealership is a distributor
The dealership is a manufacturer
The dealership is a trader
The dealership is a importer
3
Which is a true statement about channel-member relationships in the supply chain?
tech makes interactions among channel members unnecessary
producers usually have the most negotiation power
conflict can be reduced by focusing on customer satisfaction
wholesalers set slotting fees to reduce horizontal conflict
4
When demand for a product increases, usually production increases. What may occur to the price?
the price decreases
the price is not affected
the price will remain constant
the price will increase
5
Which business activity should be used to inform potential customers about new items for sale?
strategic management
production
marketing
financial analysis
6
Which of the following should you be sure to do when taking notes?
try to write down everything the teacher says
use correct spelling and grammar
write as legibly as possible
write in complete sentences
7
Policies that helps employees deal with customers in the same way have the main purpose of the
reduction of expenses
fair treatment of customers
smooth operation of the business
satisfaction of customers' wants
8
What do individuals often identify when assess their personal strengths and weaknesses?
risks
interests
benefits
careers
9
How does implementing an electronic data interchange (EDI) system benefit the business?
improves the speed and accuracy of information flow
increases the use of artificial intelligence systems
trading corps can establish linear distribution strategies
duplicates the data entry process within a supply chain
10
Some natural resources are plentiful but are expensive and difficult to
use
obtain
conserve
sell
11
Often, people can creatively resolve conflict by
debating
mediating
brainstorming
deciding
12
Which of the following is an example of voluntary debtor-creditor relationship?
owing punitive damages
requiring specific information
receiving a monetary gift
obtaining a loan from a bank
13
Which of the following is a way that local zoning laws affect businesses?
limit creation of monopolies
prohibit price discrimination
require labels on products
restrict placement of billboards
14
We know we are being treated fairly when we
get our way and receive the outcomes we want
are being treated the way we deserve to be treated
feel happy and satisfied with others' decisions
are being treated better than others
15
It is considered unethical for an employee to spread malicious gossip about a coworker since
it may make the person uncomfortable
it may damage the person's reputation
it may affect the person's social life
it may earn the person a promotion
16
How does innovation support a business' long-term survival?
by making it impossible to predict what's coming next
by giving a business a competitive edge
by enabling a business to cut costs
by decreasing organizational conflict
17
What action should take Daniel since he is feeling overwhelmed about his stressful job?
skip work often so that he has time to relax
take on a greater amount of work
talk through the situation with a friend or coworker
create an employee survey for his coworkers
18
When the owner of Bonnie's Birds realizes she cannot completely protect her business from fire,
she should avoid the risk.
she should transfer the risk.
she should prevent the risk.
she should retain the risk.
19
Every channel of distribution begins with the _________ and ends with the user or consumer.
intermediary
retialier
agent
producer
20
If you cannot take the blame for mistakes, then
it will be difficult to graduate
you cannot take the credit for your successes
your friends will likely take the blame for you
you will never be successful
21
An important factor in effective verbal communication is
reading from a script
developing mannerisms
having a pleasant voice
enunciating rapidly
22
A disadvantage of problem-solving in groups is that it
decreases risk-taking
hinders communication
decreases conformity
takes more time
23
Businesses must keep in mind that word-of-mouth promotion can be
inconsequential
negative
avoided
bought
24
What type of communication style is usually most appropriate to use when evaluating employees?
routine
casual
instructional
formal
25
Once a coach has helped someone establish an improvement plan, it is important for the coach to
set goals for the coachee
track the coachee's progress
give harsh feedback to the coachee
give monetary rewards to the coachee
26
Union and management officials meeting to determine terms & conditions for employees is called
striking
corporate campaigning
collective bargaining
picketing
