Flynn Introduction to Communication Final Review

Question 1

Alternative Media are organization that seek to...

Accepted Answer

communication and cultural production in alternative ways, seek to broaden public debate

Question 2

Global Divide usually sees a divide between...

Accepted Answer

North/West vs. South

Question 3

This is established by international regulatory bodies to ensure media serve society not owners

Accepted Answer

Communications Policy

Question 4

This media concentration is a potential example of...

Accepted Answer

media imperialism

Question 5

Media Consumers are now Media Producers

Accepted Answer

True

Question 6

Which of these are primary revenue streams for Media Organizations?

Accepted Answer

Advertising, Subscription

Question 7

Which of these is not an example of new media application?

Accepted Answer

DVD, website

Question 8

Journalists usually write in this structure...

Accepted Answer

Inverted Pyramid

Question 9

Examples of Push Media include...

Accepted Answer

Magazine, Radio

Question 10

Differential access to and ability to use communication technologies

Accepted Answer

Digital Divide

Question 11

Within countries there is an in-country divide access to tech, people left out based on...

Accepted Answer

race/ ethnicity, rural, low income

Question 12

Section 2 of Canadian Rights of Freedoms sets two legal parameters pertaining to Journalism.

Accepted Answer

Freedom of Press, Freedom of Expression

Question 13

Charles Dickens experienced this in 19th Century

Accepted Answer

mass pirating

Question 14

Which of these are not one of the Journalistic Ideals?

Accepted Answer

status as the 5th Estate, Serving Bureaucracies

Question 15

Some of the principal traits of advertising include...

Accepted Answer

provide consumers with information, catalyst for consumer spending, show predominant social values

Question 16

Capital refers to...

Accepted Answer

invested money with expectation of return

Question 17

Recent reemergence for Media participation and reform has led to concerns over...

Accepted Answer

inadequacy of public/ private ownership, accessibility of Internet

Question 18

The linking or horizontal integration of a # of companies in the same business is...

Accepted Answer

Chain Ownership

Question 19

Examples of Pull Tech...

Accepted Answer

Google News, RSS feeds

Question 20

Which of these is not a feature of "post-industrial journalism"?

Accepted Answer

bundling or generalization of content

Question 21

There is no difference in media access between top and bottom income earners.

Accepted Answer

False

Question 22

Mediation involves a series of choices about what content to create, including...

Accepted Answer

how, for whom, for what purpose

Question 23

Labour refers to these type of resources...

Accepted Answer

human resources

Question 24

Meaning production process occurs in three ways:

Accepted Answer

Journalists attach relative importance to news events, Journalists interpret those events through language choice, Journalists decide what is news

Question 25

The sifting thru events and deciding what will be covered/ circulated...

Accepted Answer

Gatekeeping

Question 26

Media Democratization seeks to...

Accepted Answer

greater involvement of citizens in production & distribution, democratize media through public or cooperative ownership

Question 27

Which of these are not among the ideals of Journalism?

Accepted Answer

Serving Bureacracy, 5th Estate access to places of influence

Question 28

digital meeting of previously distinct analog technologies, media forms, and media industries

Accepted Answer

convergence

Question 29

Journalists deciding how to frame events, what/how events depicted

Accepted Answer

Framing

Question 30

Which of these is not one of the four modes of "Free Content"?

Accepted Answer

Multi-tiered Subscription model

Question 31

Majority of original news reporting still produced by journalists working for legacy news orgs

Accepted Answer

True

Question 32

Which of these are not features of advertising?

Accepted Answer

provides producers with information about consumers, serves the public good

Question 33

Limiting the availability of content based on location is ...

Accepted Answer

geo-blocking

Question 34

Which is not one of the 3 levels of how news content is chosen, formatted, and scripted?

Accepted Answer

level of audience engagement will be generated

Question 35

United States metaphor for migration is...

Accepted Answer

Melting Pot

Question 36

Media Market primarily services 2 markets:

Accepted Answer

Audiences, Advertisers

Question 37

Which of these are not a particular of media economics?

Accepted Answer

Content

Question 38

What is media's principal commodity?

Accepted Answer

Audience

Question 39

Select the two alternatives proposed in the textbook to the traditional notion of objectivity.

Accepted Answer

Pragmatic Objectivity (Ward), Critical Realism (Hackett, Zhao)

Question 40

All countries monitor communication borders

Accepted Answer

True

Question 41

BTE stands for...

Accepted Answer

Barriers to Entry

Question 42

What percentage of media is controlled by only 20 countries?

Accepted Answer

75

Question 43

Media Democratization movement started in...

Accepted Answer

60's & 70's

Question 44

Advantages of Private Ownership include...

Accepted Answer

devoted to survival and growth of profit, can easily change course to maximize economic return

Question 45

Which of these are not among the 7 determinants of newsworthiness?

Accepted Answer

impact, Contentiousness

Question 46

Mass Communication...

Accepted Answer

takes place in a constructed environment, informed by communication technologies

Question 47

Which of these is not a determinant of newsworthiness?

Accepted Answer

appeal

Question 48

Which of these is not one of Canada's top four music publishing companies?

Accepted Answer

Playtone Music Canada

Question 49

Electronic Publishing has led to...

Accepted Answer

Outsourcing of Jobs

Question 50

Concentration of firms within specific business that extend company control over entire process

Accepted Answer

Vertical Integration

Question 51

Convergence means that there are less and less sellers of comparable products and services

Accepted Answer

False

Question 52

Alternative Media has these features...

Accepted Answer

Broaden Public Debate

Question 53

Which of these are the two aspects of economic markets?

Accepted Answer

Boundaries within which this offer takes place, Good or service offered

Question 54

Which of these is not a value found in western democracy news coverage?

Accepted Answer

Liberal Values

Question 55

Advantages of Public Ownership include...

Accepted Answer

fosters a sense of community

Question 56

When journalists are using signs which often comes first in their thinking?

Accepted Answer

signified

Question 57

Canadian Media Conglomerates face stiff competition from...

Accepted Answer

Small Media Companies, International Media Companies, DIY Media

Question 58

New Labour issues facing media workers include...

Accepted Answer

work is precarious and flexible, full time work is increasingly precarious

Question 59

Which of these is the most ideal form of private Media Concentration?

Accepted Answer

Pure Competition

Question 60

Which of these apply to Capitalism?

Accepted Answer

economic system based on exchange, clear separation of capital and labour

Question 61

Which of these are examples of concerns over Private Ownership?

Accepted Answer

Conflict of Interest within Conglomerates, discriminates between haves and have nots

Question 62

Created norms still present including postal transport and standard of charges by countries

Accepted Answer

Berne Convention

Question 63

What makes it hard for Canadian films/ tv firms to compete with American ones?

Accepted Answer

vertical integration

Question 64

Media Democratization is...

Accepted Answer

Involvement by citizens in production/ distribution of media

Flynn Introduction to Communication Final Review

Questions 74

Flynn Introduction to Communication Final Review

Questions 74