Promotional strategy review

Question 1

Which TWO strategies help brands encourage customers to actively promote products for them (for free)?

Accepted Answer

D) UGC & Contests

Question 2

You buy online, but the site wasn’t secure. Why is a credit card the safest payment option?

Accepted Answer

C) Credit cards offer fraud protection and allow disputes.

Question 3

Which is an example of user-generated content (UGC)?

Accepted Answer

A customer makes a video reviewing a product and tags the brand.

Question 4

Which is a common cybersecurity threat during online payments?

Accepted Answer

A) Phishing

Question 5

A company gives out prizes for customers who post workout videos using its product. What strategy is this?

Accepted Answer

B) UGC Strategy

Question 6

What’s the safest choice when paying online to protect against fraud?

Accepted Answer

C) Credit Card

Question 7

A business must pay a $15,000 supplier invoice online. Which method should they use?

Accepted Answer

C) EFT

Question 8

A protein bar company sells directly to a chain of gyms in bulk. What distribution strategy is this?

Accepted Answer

B) Relationship-Based

Question 9

A company sells water bottles online and runs a TikTok contest. What TWO strategies are being used?

Accepted Answer

A) Direct-to-Consumer + UGC

Question 10

You borrow $500 at 8% for 1 year. How much simple interest will you pay?

Accepted Answer

D) $40

Questions 10