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CAL - 1
CAL - 1
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Questions
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Answers
1
Look at the diagram. At the area of the graph marked A, the business is showing
Economies of Scale
Diseconomies of Scale
Minimum Efficient Scale of Production
2
What is marketing environment??
Factors & forces outside marketing
Environment that is marketing
Factors & forces inside marketing
No idea
3
a marketing strategy that involves creating a differentiated name and image
branding
licensing
naming rights
appearance
4
Personnel costs should be addressed in which component of the business plan?
Management plan
Company description
Appendices
Strategy and implementation
5
Finance,Sales,HR,Production, Marketing and Customer Service
are departments of information
are both external and internal sources
are all external sources for information
are all internal sources for information
6
What Are The Four Segmentation's In Marketing?
Money, Money, Money, Money
Price, Promotion, Place, Product
Demographic, Geographic, Behavioral, Psychographic
Selling, Marketing, Pricing, Distribution
7
What are the four P’s of Marketing?
Promotion, Place, Practice, Package
Package, Payment, Population, Product
Product, Place, Price, Promotion
Place, Practice, Product, Payment
8
The benefits of marketing are
lower prices
all of the above
increased competition
new and improved products
9
the market for goods and services in the business's own country
Home market
Domicile market
Domestic market
10
What is the most important thing to focus on when writing a business plan?
Level of Detail
Page Count
Content
Format
11
Which of the following questions does the company description section of a business plan answer
What is your business’s marketing plan?
What is the general outlook for your industry?
Where is the business located?
What will you charge for your products?
12
An example of mass marketing is _______.
A booth set up a festival.
A product advertisement shown on tv.
Verbally telling people about your product.
A flyer in a few downtown shops.
13
When a business does not identify a target market, its marketing plan has no focus.
False
True
14
The strategy and implementation component of the business plan addresses which of the following
number of employees
business founders
advertising
financing needs
15
What marketing plans should consider what consumers
want
feel
like
say
16
Viral Marketing is
Films referencing other films in their advertising
Big budget billboard, magazine & TV advertising
Internet advertising campaign passed on by social media
crashing out websites to get famous
17
In marketing, USP stands for:
unique selling point
unique service position
ultimate selling proposition
18
What does ROI mean in a business case context?
Rate of Income
Return on investment
Region of interest
Really outrageous investment
19
why may a small business find it hard to market their brand
Budgetary Constraints
They are not aware of how market their brand
They have specialist staff members
They earn a lot of profit
20
When a business buys buildings, vehicles, and equipment, money is flowing out to acquire
products
supplies
staples
assets
21
Does Marketing Play Major Part In Our Economy?
Yes.
No.
22
The copyright of a corporation last for the business' lifetime + 100 years.
True
False
23
Which of the following is not a guide that a business should use in deciding what to purchase
Owner interest
Product catalogs
Trade association
Sales records
24
The management plan component of a business plan addresses which of the following:
Market research
Cash flow
Organizational structure
Legal documents
25
The marketing mix can also be called
customer base
the target market
the 4 P's
marketing plan
26
How Important Is Selling To The Marketing Industry?
Not Important.
It Depends.
The One Above Me.
Very Important.
27
A competitive analysis should be included in which component of the business plan?
Appendices
Market analysis
Financial plan
Executive summary
28
Which of the following marketing strategies aims to raise consumer awareness of a product?
Pricing
Promotion
Design
29
The four P’s of marketing include product, price, place, and
Progressive marketing
Promotion
Production
Prime location
30
a plan to achieve the marketing objectives using a given level of resources
Marketing plan
Marketing target
Marketing Strategy
31
All of these are considered as marketing channels, EXCEPT??
Retailers
Physical distribution firms
Customers
Insurance agents
32
Which production method would be used by a specialist tailor?
All three methods
Batch
Job
Flow
