stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Visual and Persuasive Techniques used in Advertising Flashcards | StudBud
Explore
/
Visual and Persuasive Techniques used in Advertising
Visual and Persuasive Techniques used in Advertising
15 terms
·
StudBud Administration
·
18 plays
Imported from external platform
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
What is the effect of using statistics and facts in an ad?
Lends authority to the ad
Convinces readers to believe the claims of the ad
All of the above
Make the ad look well researched
2
A testimonial is . . .
When a user of the product attests to the effectiveness of a product.
a form of direct address.
When a celebrity produces a product to sell.
A way of appealing to the emotions of the audience.
3
Images are important in advertising because . . .
Images alone can be very persuasive
The allow the audiences to see the product of service
All of the above.
They allow audiences to picture a feeling or experience.
4
Why is emotive language used in advertising?
It dramatises the selling point of the ad
Emotive language is used to deter us from buying the product
Is designed to give us the cold hard facts.
It is used to appeal to people's emotions
5
What is modality?
The selection of words used to express how definite we are about something.
A way of advertising using unusual words.
Different ways of expressing the same thing.
Different sounding words for different purposes.
6
What is the effect of short sentences in advertising?
They are memorable.
They communicate the message of the ad quickly and effectively
All of the above.
They gain the attention of the audience.
7
You see an ad with a doctor wearing a white lab coat promoting a medical product. This is a form of . . .
Direct address
Celebrity endorsement
Expert opinion.
Hyperbole
8
What is a logo?
A catchy phrase which makes the audience remember the product
A symbol which identifies a company.
An eye-catching type of font.
Text that is capitalised.
9
"This is our world and our future" is an example of . . .
Hyperbole
Satisfied users response.
Direct address.
Celebrity endorsement
10
What is hyperbole?
Exaggeration to dramatise the selling point in advertising
An interesting symbol used in advertising
A type of logo used in advertising
When bold colours are used to sell a product
11
What does repetition do for an ad's copy?
Appeals to the audience's emotions
Confuses the audience into accepting the ad
Emphasises the message and makes it stand out.
Lends authority to the ad.
12
This is an example of . . .
Emotive language
All of the above.
Hyperbole
Direct address
13
What is a slogan?
A type of product used in advertising.
Another word for logo
A catchy phrase used to help audiences remember an ad.
The ad company's product name.
14
"Schools must have longer lunches" is an example of . . .
Hyperbole
High modality language
Emotive language
Direct address.
15
AIDA stands for
Attention, interest, desire and action
Action, interest, desire and attention
Action, interest, desire and arrangement.
Attention, interest, despair and ability
