SEM Review 2

Which is an example of a business using a celebrity’s appearance to attract customers?

What is a benefit of establishing good relationships with sports or event customers and fans?

Sales promotion is a major part of sports or event marketing due to which situation?

A salesman greets a customer by asking if he would like to save money. This is called what?

How can SEM establish positive relationships with their customers or clients?

The event organizers plan to have a celebrity serve as emcee for the charity event. Which one?

“How will my customers receive this sales promotion?”which step in the “out­of­the­box” is this

Which is an example of a business using email in a timely manner?

Which is an advantage to a business of using an in-house system to send bulk email messages?

What is a guideline for businesses to follow when creating mailing lists?

A singer asks that the event organizer pay for the travel and lodging. What are these terms?

A ski Area knows that it will be most successful if it bases its pricing structure on which?

What do professional sports teams use during games that often become promotional tools?

The media vehicle sport marketers choose to promote a celeb baseball game to people in the city

What is the most appropriate media-scheduling for advertising food or clothing?

Why should salespeople create a good impression during the first contact with SEM customers?

A business that asks customer to forward an email to their friends is engaged in which activity

Which is a characteristic of most online banner advertisements?

When you sell advertising space in event programs, what is a key component to the customers?

When an organization employee creates a script for a announcer, what should the announcer do?

To increase revenue, MLB and NFL teams often sell advertising that appears on or in which form?

Which form of advertising media would be best for a quick turn around and a low price?