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Duplicate of Marketing Essentials Chapter 17 Promotional Concepts and Strategies Flashcards | StudBud
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Duplicate of Marketing Essentials Chapter 17 Promotional Concepts and Strategies
Duplicate of Marketing Essentials Chapter 17 Promotional Concepts and Strategies
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#17 Marketing Essentials
Flashcards
55 cards
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Questions
55
Answers
1
What type of Promotion is: radio commercial about a new car
Institutional Promotion
Promotional Mix
Product Promotion
Publicity
2
What is sent out to certain media outlets?
News Releases
Media Memos
Media Advertising
Promotions
3
What encourages customers and prospects to buy a product or service?
Coupons
Consumer Promotions
Premiums
Trade Promotions
4
What is designed to get support for a product from manufactures?
Trade Promotions
Consumer Promotion
Premiums
Coupons
5
A news release is the same as a press release
true
false
6
What represents all marketing activities, other than personal selling?
Release Promotion
Sales Promotion
Personal Selling
Sales Promotion
7
Low-cost premiums given away at special events
zone builders
traffic builders
lane builders
highway builders
8
What directs promotions toward the consumer?
Pull Policy
Push Policy
Raise Policy
Fall Policy
9
What does business use to convince prospects to select their products instead of other brands?
Marketing
Product Promotion
Institutional Promotion
Advertising
10
What type of promotion is: Newspaper ad assuring customers that the company has a safe product
Push Policy
Direct Promotion
Product Promotion
Institutional Promotion
11
There are _____steps of the promotional mix
5
3
6
4
12
What are incentives that encourage customers to buy?
Push Policy
Trade Policies
Pull Policy
Sales Promotions
13
Which type of marketing is targeted to a specific group of prospects?
Product Marketing
Price Marketing
Direct Marketing
Institutional Marketing
14
A pre-written story about a company, etc., that is sent to the media
publicity
news/press release
advertising
institutional promotion
15
Gamestop emails their followers about new game release dates
Direct Marketing
Advertising
Public Relations
Sales Promotion
16
Placement is
newsworthy
free
costly
inexpensive
17
Victoria Secret emails their customers with details about an upcoming sale
Personal Selling
Sales Promotion
Advertising
Direct Marketing
18
A news release refers to any activity designed to create goodwill toward a business
true
false
19
Manufacturer to get distribution channel members to purchase products.
push concept
customer concept
pull concept
consumer concept
20
This is a copywriting acronym
AIDA
AIDI
ADDA
ADIA
21
Which one of these is not a part of the Promotional Mix:
Sales Promotion
Advertising
News
Personal Selling
22
What is a low cost item given to customers at a discount?
Promotions
Coupons
Premiums
Markets
23
What uses a mix of personal selling, advertising, and buying discounts?
Push Policy
Fall Policy
Pull Policy
Raise Policy
24
____________ is used to create a favorable image for business?
Promotion
Institutional Promotion
Advertising
Public Relations Adviser
25
Directs promotion to potential consumers or relies on advertising geared to consumers
consumer concept
pull concept
customer concept
push concept
26
Personal selling required direct contact
true
false
27
What is used to promote many products because they create customer excitement?
Incentives
Tie-ins
Coupons
Premiums
28
What enables an organization to influence a target audience?
Public Relations
Direct Marketing
Sales Promotions
News Releases
29
Point of Purchase can be the "checkout" at Target and/or Kohls
false
true
30
Products earned & given through contests or as sweepstakes awars
incentives
publicity
promotional tie-ins
premiums
31
What type of promotion is: Newspaper ad about a company's diverse employees.
Trade Promotion
Product Promotion
Sales Promotion
Institutional Promotion
32
What tactic do Public Relation Professionals use?
Advertising
Publicity
Promotion
Smear
33
Loyalty programs are offered by
speedway
starbucks
all are correct
giant eagle
34
Dante calls all of his previous clients to ask if they are interested in a new product
Personal Selling
Sales Promotion
Direct Marketing
Advertising
35
Which of the following is not Personal Selling:
Car Salesman
E-Commerce
Telemarketing
Door-to-Door Sales
36
Companies and non-profits rely on promotion to attract customers
false
true
37
Direct marketing is
e-marketing
mail
all are correct
social media
38
Marketing program that rewards customers by offering incentives for repeat purchases
client marketing
loyalty marketing
reputation marketing
goodwill marketing
39
Kay's Jewelry Store offers its employees a $50 gift card to the first person to sell 5 watches
Personal Selling
Public Relations
Advertising
Sales Promotion
40
Another name for cross promotion is cross selling
false
true
41
Bed Bath & Beyond puts coupons in the Sunday Newspaper.
Direct Marketing
Advertising
Public Relations
Sales Promotion
42
What entitles customers to cash discounts on goods and services?
Tie-ins
Coupons
Premiums
Incentives
43
The public relations department issues
creates favorable image
all are correct
news releases
handles damage control
44
Sam's Club offers customers free food samples of their products.
Direct Marketing
Advertising
Sales Promotion
Personal Selling
45
Low-cost items given away free to customers with a purchase
incentives
publicity
premiums
promotion
46
Trade promotions would be considered B2B
true
false
47
A car salesman shows a young couple their selection of new convertibles
Public Relations
Personal Selling
Direct Marketing
Sales Promotion
48
What are cross-promotions and cross-selling campaigns?
Promotional Tie-ins
Premiums
Coupons
Incentives
49
Combination of different types of promotion
public relations
promotional mix
product promotion
direct marketing
50
Disney World & Southwest Airlines offering a great deal for the customer is considered a
promotional escape
promotional tie-in
promotional relations
promotional mix
51
Paid
form of nonpersonal promotion of ideas, goods & services by an identified sponsor
promotional mix
promotion
incentive
advertising
52
Free gifts placed in product packaging are called
factory packs
free gifts
favor gains
free packs
53
What is a form of non-personal promotion
Advertising
Marketing
Direct Marketing
Promotion
54
Yahoo awarding points to buyers is considered an "online loyalty" program
true
false
55
Having a coca-cola product on "Dancing with the Stars" is considered
product placement
item placement
physical placement
cola placement
