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Media Literacy Flashcards | StudBud
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Media Literacy
Media Literacy
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StudBud Administration
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Review of persuasion techniques, target audience, bias, and stereotypes for media literacy
Flashcards
23 cards
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Practice quiz
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Questions
23
Answers
1
What media strategy is BEST used in the following visual?
Testimonial
Facts & Figures
Name Calling
Bandwagon
2
What are media strategies?
To develop critical thinking skills.
Plans used to deliver the message to a target audience.
Good feelings or ideas placed on another product.
Using regular people to sell a product.
3
What media strategy is used in the following visual?
Celebrity Endorsement
Facts & Figures
Bandwagon
Emotional Appeal
4
What is media literacy?
Watching Youtube and Netflix shows that you love
Saying mean things about other products
Liking one product more than others for reasons
Figuring out what an advertisement is telling you
5
What type or types of persuasion are being used in this ad?
Shock Appeal
Bandwagon
Testimonial
Repetition
6
What advertising strategy BEST fits the visual?
Bandwagon
Cartoon/Cute characters
Sex Appeal
Celebrity Endorsement
7
What sort of persuasion technique is being shown in this advertisement?
Name Calling
Plain Folks
Snob Appeal
Testimonial
8
What persuasion technique or strategies are being used in this advertisement?
Celebrity Endorsement
Emotional Appeal
Plain Folks
Testimonial
9
What type persuasion technique or strategies are being used in this advertisement?
Namecalling
Testimonial
Bandwagon
Sex Appeal
10
What is the main message of this advertisement?
Everyone should get married
Everyone should use online dating sites
You should use Eharmony to meet someone
You'll only be happy if you're married
11
What persuasion technique uses celebrities to sell products?
Celebrity Endorsement
Bandwagon
Expert Opinion
Emotional Appeal
12
What stereotype type or types are we seeing in this advertisement?
Men would rather be watching TV than working
Men love electronics
Yardwork is hard
Buy gifts at Best Buy for Father's Day
13
What is stereotype or stereotypes are being shown in this advertisement?
Men like to give manicures and pedicures
Women like to have girls' night out
Guys wear blue shirts
Sexism towards women and men
14
What is the main message of this advertisement?
Shop at Best Buy
Shop at Best Buy for Father's Day gifts
Best Buy has the cheapest products
Take care of your lawn at Best Buy
15
What is a stereotype?
Wanting to buy a product because everyone else has it
Liking one product more than another
Hating a certain group of people
An unfair, generalized belief about a certain group of people
16
Which media strategy is used here?
Emotional Appeal
Plain Folks
Shock Appeal
Snob Appeal
17
What media strategy is BEST used in the following visual?
Facts & Figures
Shock Appeal
Celebrity Endorsement
Bandwagon
18
Which BEST describes the target audience of this advertisement?
Children
Adults
Teenage Girls/Young adults
Old People
19
What is Emotional Appeal in media?
Having normal people make you want to buy a product
Using people's feelings to make them do or buy something
Insulting other people or products
Using a person you like in an advertisment
20
What persuasion technique is being used in this advertisement?
Plain Folks
Bandwagon
Celebrity Endorsement
Emotional Appeal
21
What media strategy is BEST used here?
Celebrity Endorsement
Testimonial
Shock Appeal
Emotional Appeal
22
Who is the target audience of this advertisement?
Men
Adults
Teenagers
Children
23
What type of persuasion technique is being used in this advertisement?
Celebrity Endorsement
Bandwagon
Slogan
Emotional Appeal
