Digital Marketing Review 2

Changes in customer attitude, lifestyle, opinions, demographics

Statistics that describe a population in terms of personal characteristics, age gender, income

Statistics that describe a population in terms of their lifestyles, values and opinions.

Market share, advantage over others

Studies buying habits

A formal written document that directs company activities for a time

Statistics that describe a population in terms where people live

Using a single market strategy to reach all people

Select target market and marketing mix.

How government is involved in business, change of laws and regulations

The process of classifying people who form given market into smaller groups

Involves a review of staff, financial situation, production capabilities

Has a specific, measurable time frame

Schedule of activities, job assignments, sales forecasts, budgets

Brief overview of the entire marketing plan including costs to implement