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Intro to SEM Flashcards | StudBud
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Intro to SEM
Intro to SEM
39 terms
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StudBud Administration
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193 plays
Review for final exam
Flashcards
39 cards
F
Practice quiz
P
Host live
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Questions
39
Answers
1
The Atlanta Braves decide to sell their new Burgerizza for $26
Selling
Pricing
Financing
Promotion
2
Research focused on reason, opinions, and motivations
Qualitative
Primary
Quantitative
Secondary
3
Under Armour introduces a new golf shoe
Product Service Management
Promotion
Selling
Marketing Information Management
4
Top Golf sends you a survey asking about your recent experience at their facility
Product Service Management
Selling
Promotion
Marketing Information Management
5
A group of people are shown a new movie and then asked what they thought about it
Survey
Questionaire
Focus Group
Interview
6
Champion pays for the right to sell shirts with the University of Alabama logo
Licensor
Sponsor
Licensee
Endorser
7
Which is
NOT
a FTC requirement for endorsement deals?
Endorser's opinion must not be distorted
Endorser must use product for length of contract
Endorser must have real experience with product
Endorser must use product daily
8
A local city hosts a BBQ and Blues (music) festival
Psychographics
Behavior
Geographics
Demographics
9
What is not a benefit of sponsorship
Increased expense
Merchandising opportunities
Increased exposure
Increased profits
10
Research focused on numerical data such as statistics and percentages
Qualitative
Secondary
Quantitative
Primary
11
Kylie Jenner introduces a new line of makeup
Brand Extension
Co-Branding
Branding
Brand Character
12
The Gwinnett Stripers have a Two for Tuesday deal on tickets - buy one get one free
Promotion
Pricing
Financing
Selling
13
Why are some countries resistant to American produced movies and TV shows
Isn't in their language
Do not like it
Want to preserve culture
Want to make their own
14
Tickets for the circus can be purchased online
Promotion
Distribution
Marketing Information Management
Selling
15
What could be a disadvantage of an endorsement deal
Leads to bankruptcy
Most expensive form of promotion
Negative publicity if endorser gets into trouble
It is often ineffective
16
The Atlanta Braves survey fans to find out their opinions on the new ballpark menu offerings
Secondary
Primary
17
How do ticket scalpers impact customers
Increase prices of tickets
Increase value of tickets
Increase loyalty
Decrease price of tickets
18
Companies look for endorsers who have
good character, media following, personality
friends, fans, attitude
popularity, arrest record
money, fans, nice cars
19
When distributing American made movies in other countries marketers must
Increase the price
Include foreign actors
Change the message to fit the culture
Shorten the length
20
The personal satisfaction you receive from a product or service
Possession Utility
Form Utility
Time Utility
Economic Utility
21
Jake buys a new pair of sneakers and his salesman offers him a deal on socks
Item selling
Personal selling
Suggestion selling
Direct selling
22
Dairy Queen teams up with Girl Scouts to offer a Thin Mint Blizzard for a limited time
Brand Extension
Co-Branding
Branding
Product Line
23
Braves players visit kids at Children's Healthcare of Atlanta
Public Relations
Goodwill
Promotion
Personal Selling
24
Technology has not changed the way music is distributed.
True
False
25
Viral marketing
Is free
Is usually entertaining
All of these
Spreads quickly
26
Looking at population data from the U.S. Census Report to determine possible markets
Qualitative research
Primary research
Secondary research
Quantitative reserach
27
Dan works at Academy and assists customers looking for new fishing gear
Pricing
Selling
Distribution
Promotion
28
NASCAR designs new t-shirts targeted towards female fans
Psychographics
Geographics
Behavior
Demographics
29
Atlanta United takes out a loan to build a new practice facility
Distribution
Financing
Promotion
Pricing
30
Fox 5 News airs a story about North Hall Senior Nick Bennett's 1,000th half court shot
Publicity
Selling
Promotion
Public Relations
31
Which one is the final user of the product/service
Customer
Consumer
32
An advantage of selling is
Create profits
Control information
Distribute products
Promote products
33
Hotel room sales and restaurant reservations are part of economic impact of hosting an event
False
True
34
_____________________ allows tickets to be distributed via many different channels
Sports popularity
Technology
Fan interest
Government
35
Type of promotion aimed at creating a favorable image for a company
Personal Selling
Advertising
Public Relations
Publicity
36
Georgia Bulldogs Gameweek can be viewed each Saturday in the Atlanta area market
Demographics
Geographics
Psychographics
Behavior
37
What is a benefit of using social media?
More expensive
Requires little lead time
Seen by everyone in U.S.
Generates buzz quickly
38
Developing and promoting products for a specific population
Brand building
Branding
Marketing
Target marketing
39
A ______________ protects a product or an invention
Law
License
Patent
Copyright
