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PPS Unit 2 (Part 3) Flashcards | StudBud
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PPS Unit 2 (Part 3)
PPS Unit 2 (Part 3)
23 terms
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Answers
1
Combination of manufacturer, private and generic brands
mixed branding
brand licensing
brand extension
co-branding
2
What is brand extension?
Company uses its leverage to launch the same product in the same category.
A brand’s stretchability or boundaries.
Distinctive properties that provide competitive advantage.
Company uses its leverage to launch a new product in a different category.
3
Mixed branding strategy occurs when a business creates multiple brand names to appeal to different market segments.
True
False
4
Brand mark with human characteristics
Brand Mark
Trademark
Trade Character
Branding
5
A Branding Strategy where one or more brands are combined into a single product
Mixed Branding
Brand Licensing
Co-Branding
Brand Extension
6
So that customers can make appropriate buying decisions, product labels should contain
Allowances
Accurate information
Testimonials
Promotional copy
7
Generic brands are successful because they are:
C) of lower quality
E) offered at lower prices
A) effectively displayed
B) packaged attractively
8
Private distributor brands also called store brands, dealer brands
national brand
trademark
private brand
brand mark
9
What is the FDA
Food and Drug administration
Federal Defense Agency
Fire Department Atlanta
10
This is blister packaging ?
False
True
11
What is licensing?
Promoting a brand
Suing a company
Authorizing of use
Testimonial
12
The Federal Trade Commission
checks ads to be sure they don't make false claims.
evaluates imports and exports.
sends people to court.
bills television networks.
13
What does 'Brand attitude' mean?
Does the target group take a positive/negative view of the brand
Does the world take a positive/negative view of the brand
What does the target audience think
14
What does 'Brand loyalty' mean?
How loyal are your customers to the world
How loyal are your customers to your brand
15
FTC IS WHAT?
Federal Trade Commission
Federal Truth Consumer
Federal Timely Commission
Federal Total Credit
16
Which of the following is an example of bundling pricing?
a customer trading in 5 old games for a new one at a gaming store.
a customer buying a washing machine and dryer at one affordable price.
a customer buying a bread and a bag of asperagus from the grocery store.
a customer buying a car at the car dealership.
17
What is branding
A warehouse system
A logo that identifies and differentiates a product from other products.
Testing something
Graphic Design
18
What does 'Brand knowledge' mean?
What does the target audience know about the product/brand
What does the world know about the product/brand
What does the world know about the product/brand
What does the world know about the product/brand
19
What does the FDA do, primarily?
Crack down on big businesses
Handle taxes of corporations
Give out food
Regulate what foods and drugs are allowed to be sold in the market
20
So that customers can make appropriate buying decisions, product labels should contain
Testimonials
Accurate information
Allowances
Promotional copy
21
Which of the following is published by U.S Department of Agriculture (USDA)?
MyPyramid
None of the following
MyPlate
Dietary Guidelines for Americans
22
mixed bundling is
package with 3 similar items
none of the above
package with two or more goods in one package
package with a mixture of products
23
Certain information on food labels is required by the FDA.
false
true
