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Unit 2 Topic Two - Entering Markets marketing Flashcards | StudBud
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Unit 2 Topic Two - Entering Markets marketing
Unit 2 Topic Two - Entering Markets marketing
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Questions
35
Answers
1
ALL OF THESE ARE UNDER PROMOTION MIX, EXCEPT ?
CUSTOMER PRODUCT
PERSONAL SELLING
DIRECT MARKETING
ADVERTISING
2
An optimal supply chain can be judged based on speed and efficiency
False
True
3
Features of marketing strategy include
Brand, Targeting, Segmentation, Positioning
Brand, Threats, Segmentation, Price
Brand, Targeting, store, Price
Branding, Promotion, Research
4
Which company has the biggest market share?
Ferrero
Cadbury/Kraft
Mars
Nestle
5
A business enters the growth stages to attract which operating stakeholder
suppliers
Competitors
Customers
6
Increasing market share would make a business grow
True
False
7
Which of these is not a part of materials management
Logistics
inventory management
Layout
Supply Chain management
8
PESTLE is an analytical tool that can inform a business in regards to operating environment.
False
True
9
What is brand awareness?
the size of a logo on packaging
how aware consumers are of a product, its features price etc
How are people are of Russell Brand
How aware people are of your tatoo
10
What is one socio cultural fact that can impact consumer behaviour
Social Class
Attitude
Culture
Peak
11
What is the total product concept?
intangible and tangible attributes of a product
it is a break down of all components of a product.
tangible, intangible attributes along with service offerings
none of the above
12
What is the role of promotion?
To have fun
To save money
To buy goods
To persuade customers
13
What is Promotion?
Making profit larger
The image associated with a business
Increasing Sales
A business drawing attention to their products and services
14
What is Social Media Marketing?
Marketing social media sites via products and services
Increase social media usage through advertisements
Marketing products and services through social media
Marketing a social media site by other social media sites
15
what is the correct definition of Sales Forecasting
Predicting what time products go on sale
None of the above
"Predicating future sales levels and sales trends"
A person forecasting different sales in your local area
16
What is Market Share?
The ratio of money to workers a company has.
How much money a company has.
The percent of a market a company holds.
»this one«
17
Positioning of a product is based on…
Price and perceived value
Added value and demand
Market size and market share
18
Sales promotion does not include...
Coupons
Samples
Loyalty program
TV commercial
19
Product that is not branded.
logo
product brand
naming rights
generic brand
20
A physical characteristic of a tangible product.
feature
guarantee
quality
option
21
______ arranges equipment for a single, specific purpose and is set out along a product flow line.
product layout
layout
fixed position layout
Retail layout
22
What is sales forecasting based entirely on ?
Forcasting different sales
Profits gained or lost
past sales data
Communications
23
Which inventory strategy requires a business to have a safety buffer of inventory?
Last in Last out
Just in Time
First in First Out
Just in Case
24
involves the location and layout of the plant and equipment needed to conduct operations
logistics
Materials management
Facilities
supply chain
25
This term refers to a range of suppliers a business has as a product passes through the production system to the custome
chain of suppliers
supply chain
complex processes
suppliers chain
26
What are business objectives?
The mission statement
A set of rules that all employees must obey
Targets which are set up to help achieve a business' vision
Opportunities for a business to expand
27
What are the 4 P's of Marketing?
People, Place, Promotion and Practice
Product, Packaging, People and Practice
Product, Price, Promotion and Place
Product, Price, Packaging and Place
28
What is Price?
Microsoft Office 365
How many people need to work on something
The value in money placed on a good or service
The value in money that a person has
29
What are the 3 objectives of marketing?
optimising your position in the market
betting competitors and increasing sales
sales, market share and brand awareness
Sales forecasting and market share
30
Logistics encompasses all aspects of transport but not delivery
True
False
31
The aim of the logistics process is to achieve an efficient flow of materials through the supply chain.
False
True
32
Successful product positioning appeals to customers':
Emotions
Desire to save money
Logic
Demand
33
in the four P's, what is promotion?
how customers are told that the product exists
how customers are told to go away
how customers are encouraged to buy the product
how competitors are told that the product exists
34
The product life cycle contains how many stages?
four
five
six
three
35
Is an approach for planning, organising and controlling all activities involved in the flow of materials.
materials management
inventory management
Capacity Utilisation
Logistics
