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Duplicate of Applied Psychology Consumer behaviour Flashcards | StudBud

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Duplicate of Applied Psychology Consumer behaviour

12 terms·StudBud Administration·15 plays

Quiz for BTech applied psychology Unit 1 consumer behaviour

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Questions 12

Answers

1
Social proof is caused by normative social influence
False
True
2
When a person looks at the reviews of a product to choose which one to buy this is called.....
operant conditioning
social proof
Social learning
Bandwagon effect
3
When McDonald's shows adverts that link it with happiness they are using
associative priming
semantic priming
repetitive priming
operant conditioning
4
What is neuromarketing?
using knowledge of the brain to sell things
using drugs to sell things
new marketing techniques
part of the social approach
5
Priming is....
preparing a surface for painting
subconsciously being influence to respond in a certain way
looking to others to fit in
a type of conformity
6
A social norm is.....
an expected way of behaving
an extrovert called Norman
picking your nose in public...uuuurrrggggghhhh
a biological factor
7
McDonald's gives you a free cup of coffee if you buy 5. This is an example of...
classical conditioning
bribery
social learning theory
operant conditioning
8
According to social psychologists students wear Nike Airforce One because....
To fit in
They are expensive
they are high quality
They are cheap
9
What does the EEG measure?
Thoughts
blood flow
happiness
Electrical activity
10
Methods to try to control what people are thinking
dirty washing
rain bashing
brain laundering
brain washing
11
TV adverts use celebrities because...
they are intelligent
They are friendly
They are poor
they are role models
12
What is this?
swimming hat
EGG
EEG
fMRI