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Marketing mix Flashcards | StudBud
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Marketing mix
Marketing mix
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StudBud Administration
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A test to check the knowledge of basic marketing mix concepts
Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
A business pays to be associated with another firm, event or cause
. What are we talking about?
Sponsorship
Direct mailing
Sales promotions
Advertising
2
Consider the product lifecycle: what is the stage that comes after growth?
Research and Development
Launch
Decline
Maturity
3
A company is using an extension strategy. Which of the following actions is not correct?
Promoting to a different market sector
Stopping promotion
Promoting more frequent usage of the product
Modifying the product to increase usability
4
What is the promotional activity related to the following terms? Loyalty cards, BOGOF, discount
Sponsorship
Direct mailing
Sales promotions
Advertising
5
Identify the right pricing strategy related to the definition written below the image
Skimming
Competitive
Cost-plus pricing
Penetration
6
They are included in the definition of the product
after-sales service, quality, discount
packaging, quality, advertising
branding, warranties, promotion
packaging, after-sales service, branding
7
Identify the right pricing strategy related to the definition written below the image
Cost-plus pricing
Psychological
Skimming
Differential
8
At this stage of the product's lifecycle, a company has high costs on promotions and low sales.
Growth
Maturity
Launch
Decline
