Advertising Techniques

Customers are attracted to products that give them a reason to laugh or be entertained

The suggestion that using this product puts the user ahead of the times

Suggest that purchasing this product shows your love of your country

A battery manufacturer shows a toy "running" around the entire world

A credit card company quotes the number of millions of people who use their cards

The suggestion that everybody is using the product and that you should too

A toy manufacturer encourages kids to be the first in their class to have a new toy

Suggest that some miraculous discovery makes the product exceptionally effective

Suggest that the product will protect the user from some danger

Suggest that the use of the product makes the customer part of an elite group

A company emphasizes "Made in the USA" on tags and ads

Dodge releases an advertisement quoting the amount of horsepower the new cummins motor has

A coffee company shows people dressed in gowns and tuxedos drinking their brand

Suggest a positive meaning without actually really making any guarantee

An actor says a diet product might help you to lose weight the way it helped him lose weight

A NFL football player recommends a particular brand of cleats

Famous personality is used to endorse the product

Challenge the customer to figure something out

Positive connotations are used to show + qualities are associated with the product and the user

Statics and other factual information is used to prove the superiority of the product