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Milady esthetics chapter 21,22,23 Flashcards | StudBud
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Milady esthetics chapter 21,22,23
Milady esthetics chapter 21,22,23
44 terms
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1
What is important to keeping a business running smoothly?
managing finances well
developing positive customer relations
developing solid business management skills
all of these
2
What should you do if you are interested in learning more about salon management?
allow others to determine when and how you will advance in your career
read books about promotion and commit yourself to success
only seek out resources available on the Internet
enroll in science courses to learn about the chemistry of cosmetics
3
What is an advantage of booth rental?
maximixes control of your business operation
ability to establish your own business with minimal investment
income tax is limited to the salary you draw
ability to raise capital by issuing stock certificates
4
How can you promote good public relationships?
Neither answer is correct
Both answers are correct
Place an ad in the newspaper
develop good client relations
5
The act of recommending and selling products to clients for at-home use.
Merchandising
Retailing
Marketing
Promotion
6
A method of taking personal notes that helps the esthetician to remember important data and better serve client needs.
Client record keeping
Client consultation
Consultative selling
Questionnaire
7
These are strategies associated with deductive reasoning except:
watch for grammatical clues
always read any long paragraphs of reading before reading the question
eliminate options known to be incorrect
watch for key words or terms
8
What should you look for when selecting a location for your business?
All of these
Location that is accessible and easy to see
Close proximity to other businesses
High foot traffic
9
How can we establish good employee relations?
All of these
having unreasonable expectations
beginning each new employee relationship with the proper orientation
offer contradicting information
10
What describes a receptionists' Job duties?
Scheduling appointments
All of these
To ensure customer satisfaction
Greeting people when they enter the salon
11
What factor can cause sales to increase or decrease?
Promotional efforts
Market conditions
Personal selling technique
All of these
12
What should you do at an interview?
bring a cup of coffee to keep your energy up
chew gum to keep your breath fresh
frame all of your answers in a positive context
lean on the interviewer’s desk to show your interest in the conversation
13
What is NOT an important factor to consider when purchasing furniture, equipment, and fixtures for your salon?
Durability
Shipping cost
Cost of developing marketing materials
Value
14
What should you do if a client asks you a question about a product and you do not know the answer?
Take a guess
Talk about something else that you are knowledgeable about
Tell them you do not know, but will be happy to find out.
Pretend you didn't hear them
15
When is the best time to educate clients about their skin?
During the massage
During the skin analysis
While steaming the face
After applying paraffin wax
16
What should you do when taking a written exam?
always answer every question in the order that they are presented
mark any questions you skip so that you can find them easily later
answer those questions you are sure about last
refrain from asking the examiner questions for any reason
17
This is how retail products are arranged and displayed in your salon.
Retailing
Marketing
Promotion
Merchandising
18
What costs you will typically need to identify when developing your business plan?
All of these
Employee salaries
Equipment
Rent
19
The practice of recommending or selling additional services to clients.
Promotion
Upselling services
Consultative selling
Retailing
20
Where can you find information about a manufacturer’s mission?
Manufacturer’s invoices
State regulating agency
Manufacturer’s brochures and pamphlets
Local library
21
Business ownership where an individual is responsible for determining all policies and making all of the decisions.
Publicly traded corporation
Partnership
Sole proprietorship
Limited Liability Corporation
22
What is a basic business principle to become familiar with if you decide to operate your own business
marketing
human resource management
accounting
All of these
23
A commercial real estate broker can assist you with this:
Purchasing your first home
Finding a location to rent
Drawing up employment contracts
Filing your business taxes
24
What will help you retail successfully?
Modify your approach to suit your client's personality
Neither of these
Both answers are correct
Find out what your client needs and make every effort to fulfill that need
25
These refer to expenses such as utilities, supplies, and advertising.
Variable costs
Finances
Revenue
Fixed costs
26
Why should you create financial reports?
to determine which job candidate to hire
to determine annual income taxes
to identify the bank with which you should do business
To gauge promotional efforts
27
A method of advising or consulting to clients and recommending the best treatments and products for their use.
Client Consultation
Retailing
Merchandising
Consultative selling
28
As a booth renter, who is responsible for reporting and paying all taxes.
The person you rent space from
The renter (you)
Your clients
You don't need to pay taxes
29
What is
NOT
a topic about which you should expect to be questioned during an interview?
your plan for meeting retail sales goals
your retail sales philosophy
your marital status
your ability to be a team player
30
As a booth renter, you will need to acquire
A service dog
A credit card processing device
A team of lawyers and accountants
malpractice and liability insurance
31
What should you do to protect yourself and your employer from liability issues?
Try to cover up any adverse reactions
only require clients to sign a consent form the first time they
never administer a patch test
go over any special instructions with clients before beginning service
32
When are you entitled to overtime pay?
when you work more than 40 hours per week
when you come in on your day off to fill in for a sick co-worker
only if you hold an officia salon management position
anytime you work more hours than you are scheduled for
33
What should you do when preparing your resume?
include hobbies even if they are not directly related to busines
include contact information for personal references
present your career goals in a nonthreatening manner
exaggerate your experiences and achievements as necessary
34
How soon after starting clients on a new home-care regimen should you call to check on them?
The same day
Within 48 hours
Within a week
Within three days
35
This provides the practitioner with a blueprint for success and to help understand key elements in developing a business
Lease
Business Plan
Strategy
Security checklist
36
How many pages should your resume ideally have?
as many as you need to fully explain your education and experience
one
three
two
37
What is a benefit to operating a business as a partnership?
greater pool of skills and talent to draw from
no liability for the debts of another individual
It places the responsibility on one person
It limits your resources for investment capital
38
What question should be asked on a client intake form?
Birthday
Name
All of these
Address
39
Your business plan should include:
The manufacturer of the floor coverings
The location of the nearest department store
A detailed list of the ingredients in your skin care products
Explanation of how you are going to finance and manage your business
40
Providing a service with personal attention is the best way to retain clients to ensure a steady stream of business.
False
Only if you charge more for your services than your competition.
True
41
An opportunity to review product recommendations, prepare a home-care program, or offer other treatment options.
Consultative selling
Questionnaire
Marketing
Client consultation
42
An ideal reception area should be:
Chaotic
Dark
Energetic
Calm and Organized
43
Promotional efforts that are paid for and are directly intended to increase business
Merchandising
Publicity
Advertising
Promotion
44
This is the form that provides the esthetician with a complete client profile.
Consultative selling
Client record keeping
Questionnaire
Client consultation