COMM 1000 Final Exam Review

___ are coordinated media messages that encourage audiences to take specific steps to protect physical/mental health

Fear appeals work really well in health campaigns.

Which of the following acts as a means of evaluating a film’s suitability for various audiences?

Attitudes are unlearned predisposition to respond favorably or unfavorably toward some attitude object.

One thing you should do when trying to build an online personal brand is:

Communication research has proven that media only affects active audiences.

Which aspect is crucial in informing decision-making through science communication?

The measles outbreak in 2019 saw a significant increase in cases due to:

The most common deficiency with patients is:

All of the following are ways to improve doctor communication except:

Which of the following is not a goal in entertainment education?

Which of the following is not considered social media?

What is one of the main challenges of science communication today?

____ is an assessment of your competence in evaluating media messages and their effects.

The "GMO-Free" label is an example of media framing that suggests all GMOs are dangerous.

Which of the following is not one of the 4 phases of health campaigns?

__ states that need for information, personal identity, and social integration are all motivations to use certain media

A collection of various channels of communication is called ____.

Email is low on the social presence continuum, while face-to-face communication is high.

Who invented the phonograph (lead to the invention of the radio)?

In adopter categories ___ typically need to see evidence that the innovation works before they are willing to adopt it.

In the media augmentation approach, CMC is seen as lacking message cues, which lowers the quality of communication.

Mechanisms for sharing and distributing plain language materials among health professionals include:

How does science media literacy suggest you approach sensationalized stories?

What are the types of audiences that are considered in research about mass media?

The advertising strategy of featuring brands in the storyline of a movie, television show, book, or even comic strip:

Which of the following is NOT listed as a goal of Science Communication?

Who is responsible for the mass production of printed materials?

Based on the American Association of Orthopedic Surgeons, 21% of patients have satisfactory doctor-patient interactions.

What does the "Trolley Problem" exemplify?

One factor that influences adoption of an innovation is financial and intellectual ability.

Rich Media are more capable of promoting learning in a given period of time than Lean Media.

The five stages of the innovation adoption process are: Knowledge, Persuasion, Decision, ___, Confirmation

Groups of like-minded people who socialize together and convince themselves they're right and everyone else is wrong:

_______ is the practice of people marketing themselves and their careers as brands.

Which of the following is not a goal for improving health literacy?

___ maintains that 3 core components (attitude, subjective norms, and perceived behavioral control) shape behavior.

____ is the discrepancy between an individualsʼ intentions to protect their privacy and how they actually behave online.

___ is a type of social engineering attack often used to steal user data like login credentials and credit card numbers.

Which of the following terms describes the increasing interconnection of media content and communication technology?

______  are the influences media have on people’s everyday lives.

What role do norms of reciprocity play in interpersonal communication?

The main goal of STEM fields is to make discoveries for the greater good to enhance our lives and preserve our planet.

A boss giving directions to workers is an example of _____ communication.

Which of the following theories states that television encourages a distorted view of the world among heavy viewers?

Which is not one of the four roles that can take place during family conflict?

What kind of advertising consists of media messages designed to influence people’s political decisions?

Framing in media communication can influence public perception by highlighting certain aspects of a story.

Which of the following is not a best practice in media awareness?

__ states that people’s acceptance of real-life violence grows as they see more violence reflected in the media

___ states that the media tells people what to think about by determining what they watch, read, and hear?