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International Marketing consept from Hollansen (2020) Flashcards | StudBud
International Marketing consept from Hollansen (2020)
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What are good criteria for effective international market segmentation?
A
Price-sensitive, westernized, multilingual, stable, urban
B
National, legal, affordable, traditional, convenient
C
Broad, undefined, flexible, temporary, random
D
Measurable, accessible, substantial, actionable, differentiable
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