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Marketing Ch 5 Flashcards | StudBud
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Marketing Ch 5
Marketing Ch 5
32 terms
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Flashcards
32 cards
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Questions
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Answers
1
When a company's products are similar to its competitor's products it will try to compete for sales availability & price
True
False
2
All of the people in the group that a company is interested in studying
test market
focus group
sample
population
3
Information developed from activities that occur within the organization
internal information
external information
marketing research
analysis
4
Specific cities or geographic areas in which marketing experiments are conducted
sample group
focus group
survey group
test market
5
The process of summarizing, combining, or comparing information so that decisions can be made
marketing research
analysis
sampling
observation
6
A procedure in which everyone in the population has an equal chance of being selected in a sample
observation
population
survey
random-sampling
7
The first step in the marketing research process is to
propose alternative solutions
study secondary data
identify the problem
select the sample to be studied
8
When moving into international markets, businesses are likely to face customers
who are already well satisfied by competitors
for whom they have little information or experience
with no need for the company's products
who are quite similar to existing customers
9
Numerical data is easier to organize for analysis than non-numerical data
False
True
10
With an effective MkIS, management attention is not needed for decisions that are
external
internal
routine
unique
11
To make surveys shorter, each question should try to incorporate several concepts that need to be tested
False
True
12
A small number of people brought together to discuss identified elements of an issue or problem are called
focus group
test market
simulation
experiment
13
A procedure to identify solutions to a specific marketing problem through the use scientific problem solving
marketing research
experiments
observation
survey
14
Most businesses recognize that consumers have different wants & needs and view products and service choices differently
False
True
15
There are a number of businesses that collect analyze&sell data that businessess can use to meet their information need
False
True
16
Which of the following is not an example of an internal information source
census data
production reports
sales, costs, and quality reports
customer records
17
Numerical data is easier to organize for analysis than non-numerical data
True
False
18
Information that goes into the system that is needed for decision-making
experiments
survey stats
input
output
19
Controlled situations in which all factors are the same
experiments
external information
marketing
internal information
20
With ____ sampling everyone in the population has an equal chance of being selected in the sample
random
primary
secondary
21
A way to collect information by recording actions without interacting or communicating with the participant
random-sample
survey
observation
analyze
22
Information collected for the first time to solve the problem being studied
primary data
observation
secondary data
research
23
An effective test market is one
that is cheaper to reach than other markets
in which there is very little direct competition
in which the business has never sold products
that reflects important consumer and competitive characteristics
24
Information already collected for another purpose that can be used to solve the current problem is
primary data
research results
summary data
secondary data
25
Information already collected for another purpose that can be used to solve current problems
secondary data
analysis
storage
marketing research
26
The resources used to maintain information, including equipment and procedures so that it can be used when needed
output
storage
input
analysis
27
Most consumers have moved beyond basic needs and devote more resources to satisfying their wants with ________ purchases
discretionary
mandatory
insignificant
28
The result of an analysis that is given to decision makers
observation
input
survey
output
29
Resources used to maintain information, including equipment, and procedures, so that it can be used when needed
storage
internal information
sampling
external information
30
Examples of answers to classed-ended survey questions include
yes-no
choose a, b, c, or d
rate the items on a scale of 1-10
all are examples
31
Questions that allow respondents to develop their own answers without information about possible choices
open-ended questions
random-sampling questions
observation questions
closed-ended questions
32
A planned set of questions to which individuals or groups of people respond
survey
observation
sampling
random testing
