Chapter 10 - Social Media Analytics & Audits

Which of the following metrics would a brand want to track for social media analytics?

Audience size as a metric is about paying attention to growth on various social media platforms

What is the first step in conducting a social media auditing plan?

Which of the following is NOT a social media analytics tool discussed in this chapter?

Most social media platforms have built-in social media analytics

A social media audit is ONLY to see what competitors are doing and what methods are working for them.

Which of the following is NOT a strategy of analytics

Before social media analytics, marketers had to pay a lot of money to firms to poll consumers and conduct focus groups