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Marketing 1 Flashcards | StudBud
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Marketing 1
Marketing begins with
Marketing Channels
Marketing 1
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1
Marketing Channels
All of the above
dialogue channels
communication channels
monologue channels
2
Marketing begins with
Persuading customers
Relationship with customers
customer needs
3
Marketing is
None
Customer oriented
Both
Competitor oriented
4
Industry is a collection of sellers
True
False
5
The supply chain represents a value delivery system
False
True
6
Marketing is a societal process by which individuals obtain what they need and want through creating, offering products
—American Marketing Association
Philip Kotler
E. Jerome McCarthy
7
Marketing applies only to profit organisations
False
True
8
Marketing includes
places
All of the above
Goods and services
information
9
Customer oriented organisation turns profitable at the beginning
False
True
10
Competition includes
Generic competition
Brand competition
All of the above
form competition
11
“market” originates from the
Latin word Marcates
Latin word “Marcatus
greek word Marcatus
12
meta market describes a cluster of complementary products and services that are closely related in the minds of consumer
True
False
13
“Marcatus” which means “a place where business is conducted.
False
True
14
Consumer market is divided into fast moving and slow moving
True
False
