What is the purpose of using bullet points in a press release?

To highlight key actions or steps

How do visuals contribute to a crisis press release?

They can clarify complex information

In what order should the main components of a crisis press release typically appear?

Issue overview, main body, future steps

Why are press releases crucial in crisis communication?

They shape stakeholder perceptions

Why is proofreading important in a crisis press release?

To ensure the tone and structure are appropriate under public scrutiny

Who is the primary audience for a crisis press release?

General public, customers, media, investors, regulators

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LANG2061 Assignment 3 Group 5 Q&A

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Questions 10

Answers

1
What is the purpose of using bullet points in a press release?
To fill space
To list unrelated facts
To replace paragraphs
To highlight key actions or steps
2
Which of the following is an obligatory move in a crisis relief press release?
Quote from a company partner
An explicit apology
Future steps
Call to action
3
How do visuals contribute to a crisis press release?
They make the document look pretty
They can clarify complex information
They improve readability
They are required by law
4
What type of vocabulary should be used in a crisis press release?
Informal and casual
Formal and precise
Technical and jargon-heavy
Emotional and exaggerated
5
In what order should the main components of a crisis press release typically appear?
Issue overview, main body, future steps
Future steps, main body, apology
Apology, future steps, main body
Main body, issue overview, future steps
6
Why might a company use passive voice in a crisis press release?
To mitigate blame
To confuse the audience
To sound more formal
To make the text longer
7
Why are press releases crucial in crisis communication?
They shape stakeholder perceptions
They increase sales
They provide entertainment
They are legally required
8
What are the two main purposes of a crisis press release?
To apologise and to blame others
To entertain and to educate
To inform and to persuade
To advertise and to promote
9
Why is proofreading important in a crisis press release?
To ensure the tone and structure are appropriate under public scrutiny
To check for spelling errors only
To add more visuals
To check the word cpunt
10
Who is the primary audience for a crisis press release?
The company's employees and staff
News reporters and consumers
Family and friends
General public, customers, media, investors, regulators

LANG2061 Assignment 3 Group 5 Q&A Flashcards | StudBud