State Ag Comm CDE Communications Quiz Part 3

Question 1

Includes all of the following ways to communicate a campaign message: advertising, public relations and brand marketing.

Accepted Answer

Marketing mix

Question 2

Which of the following is NOT a form of event research?

Accepted Answer

Logistics

Question 3

______ are how you will go about achieving your campaign objectives.

Accepted Answer

Strategies

Question 4

Established the foundation for land-grant universities in the U.S.

Accepted Answer

Morrill Act

Question 5

Used in a communications campaign; marketing and communications are examples.

Accepted Answer

Objectives

Question 6

Provides in-depth background on all facets of your client's business.

Accepted Answer

Situation analysis

Question 7

_____ refers to adding an additional amount in case costs are more than anticipated.

Accepted Answer

Contingency

Question 8

_______ involves a variety of tools and techniques to develop incentives to create a perception of greater brand value

Accepted Answer

Sales promotion

Question 9

Broadband coverage in the U.S. being greater for urban residents than for rural residents.

Accepted Answer

Digital divide

Question 10

Includes sketches of the dimensions of the facility.

Accepted Answer

Site diagram

Question 11

The aspect of a weekly or monthly farm magazine that can increase its ability to cover news in a more timely fashion.

Accepted Answer

Web-based edition

Question 12

_______ are specific elements that you will use in your campaign, such as a news release or a print advertisement.

Accepted Answer

Tactics

Question 13

A(n) ______ sponsor provides a predetermined amount of advertising for the event.

Accepted Answer

Media

Question 14

The stages of a special event include all of the following, EXCEPT _______.

Accepted Answer

Sponsorship

Question 15

A ______ is a story written by someone in your organization and sent to the media in the hope they will publicize it.

Accepted Answer

News release

Question 16

The process of determining how effective an event was.

Accepted Answer

Evaluation

Question 17

_______ involves using the news media to promote your event.

Accepted Answer

Public relations

Question 18

A(n) _____ sponsor is one who pays extra to be the sole sponsor.

Accepted Answer

Exclusive

Question 19

Held when your goal is to raise money in some way.

Accepted Answer

Retail events

Question 20

Publications targeted to farmers and their suppliers and vendors

Accepted Answer

Farm press

Question 21

____ is focused on comprehensive communications programs that include advertising, public relations and Web technologies

Accepted Answer

Agricultural communication

Question 22

In the future, agricultural communications practitioners will be seen as ______

Accepted Answer

Strategic communicators

Question 23

________ is defined as high-speed or high-data-rate Internet access

Accepted Answer

Broadband

Question 24

____ refers to working out everything involved in selecting and developing the right type of event to achieve your goals

Accepted Answer

Logistics

Question 25

______ seeks to generate unpaid "earned" media.

Accepted Answer

Public relations

Question 26

______ refers to the act of taking polarizing viewpoints and showing where they agree.

Accepted Answer

Common ground

Question 27

What the acronym CPM stands for.

Accepted Answer

Cost per thousand

Question 28

Running your advertising when consumers are most likely to be motivated to pay attention is called _______

Accepted Answer

Consumer aperture

Question 29

A 3D virtual world in which individuals, organizations and companies can buy an "island"

Accepted Answer

Second Life

Question 30

_______ refers to how a message conveyed in the media provides contextual cues

Accepted Answer

Framing

Question 31

_____ involves integrating a campaign theme and delivering it in a format suitable for a specific type of media

Accepted Answer

Advertising

Question 32

Running ads intermittently, with some vehicles running at times different from others, is called ____

Accepted Answer

Flighting

Question 33

_____ is focused on journalistic writing in an agricultural context.

Accepted Answer

Agricultural journalism

Question 34

For a non-food event, this is typically 20-35 percent of the overall budget.

Accepted Answer

Site fees

Question 35

These were first needed by land-grant universities to make scientific findings more accessible and easier to understand

Accepted Answer

Agricultural journalists

Question 36

Used to help your team develop a perspective on your client and the issue you are focusing on for your campaign.

Accepted Answer

SWOT analysis

State Ag Comm CDE Communications Quiz Part 3

Questions 36

State Ag Comm CDE Communications Quiz Part 3

Questions 36