stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Quiz Flashcards | StudBud
Explore
/
Marketing Quiz
Marketing Quiz
20 terms
·
StudBud Administration
·
76 plays
Marketing quiz for secondary business management students.
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
Increasing market share, expanding product range, maximising customer service are examples of
Business objectives
Marketing objectives
Public relation objectives
Communications objectives
2
Family, peer group, social class and culture are all examples of
Economic influences
Sociocultural influences
Government influences
Psychological influences
3
Sales analysis, market share analysis and market profitability analysis are called
Objectives
Evaluation
Performance Indicators
Results
4
The first step in market research is to
Analyse data
None of the above
Determine information needs
Collect data
5
What is the term for the development of a product image compared with competing products?
Product positioning
Product placement
Marketing mix
Product mix
6
When a business saturates the market with it's product it's called
Exclusive distribution
Selective distribution
Producer to customer distribution
Intensive distribution
7
Marketing puts the ? at the centre of it's thinking
Customer
Shareholders
Employees
Stakeholder
8
What are the most likely target market demographics for a luxury car costing over $250,000?
females aged 35-45 with high incomes
females aged 18-25 with moderate incomes
males aged 45 + with high incomes
males aged 25-35 living in rural areas
9
The market segment at which most of the marketing resources are directed is
Niche target market
First target market
Secondary target market
Primary target market
10
A free news story about a business's products is called
Publicity
Promotion
Media coverage
Radio interview
11
The three main methods of gathering primary data are
Focus groups, case studies and taste tests
Survey, observation and case studies
Survey, observation and experimentation
Survey, experimentation and focus groups
12
ACCC is responsible for administering the laws that protect consumers. ACCC stands for
Australian Competitor Consumers Cooperative
Australian Competition and Consumer Comission
Australian Customers and Competitors Conglomerate
Australian Consumer and Competition Commission
13
Marketing plan ensures ? plans are integrated to ensure all focus on the needs of the customers
All of the above
Financial
Operations
Production
14
What is the simplest method of pricing?
Cost plus margin
Competition based
Market
Cost minus profit
15
Which is not classified as a variable that makes up the marketing mix?
profile
place
price
product
16
Statistics obtained from the ABS for use when planning a marketing campaign are classified as
Use of a focus group
Secondary market research data
Observation
Primary market research data
17
Which of the following best meets the criteria for a niche market?
Market for sports wear
Market for clothing
Market for mountain climbing equipment
Market for sports equipment
18
A product experiencing rapidly rising sales is most likely to be in ? stage of it's life cycle
Growth
Introduction
Decline
Maturity
19
A criticism of marketing would be
Stereotypical images of men and women
Marketing junk food to children
Invasion of privacy
All of the answers
20
The four dimensions in market segmentation are
Social, demographic, political, behavioural
Demographic, psychographic, behavioural, geographic
Gender, social, psychological, political
Psychographic, behavioural, personal, social
