Essentials of Marketing - SBAA1405 - Unit 1

Which one of the following is NOT one of the four philosophies of marketing?

Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

Which of the following is the most recent stage of marketing evolution?

Adding new features to a product is advocated by which of the approaches?

Buying and selling of mass consumer goods and services comes under which of the following markets?

Aggressive selling is a characteristics of which of the following concept of marketing?

Which of the statement is not true for selling?

_____ is the father of modern marketing

Which of the following firms emphasizes on products benefits to the customers rather product attributes

What is the basic property of a service which makes it different from a product?

Which of the following is considered a "key player in the marketing industry?

______ provides fast and accurate marketing information

Which one of the following BEST describes the human need?

In the history of marketing, when did the production period end?

___concept is based on those companies believe that quality of goods or services standard can easily attract customers.

Which one of the following phrases reflects the marketing concept

Act of trading a desired product or service to receive the value in return is known as which key concept in marketing?

Market-oriented firms focus on

Which function gives “time utility”?

Which of the following is the feature of the marketing?

Marketing is ______

Marketing is a process which aims at _______.

Which of the following is not included as a basic idea in the definition of marketing concepts?

The task of any business is to deliver ______ at a profit

“Many people want a BMW but only a few are able to buy”, is an example

The standardised grade name for agricultural product is _________

Which function helps in place utility ?

If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ period.

Marketing refers to the -----------

______ refers to collecting goods of the same type from various sources of supply