Getting Piece of Mind Activity 1

A local dentist’s office positions itself as having the most friendly, caring staff in town.

           The diamond industry positions its product as being what you must have when buying an engagement ring.

A local grocery store positions itself as having the best fresh foods that money can buy.

A car company positions its brand as being driven by wealthy, adventurous people.

           A department store positions itself on its “no-hassle” return policy.

A computer company positions its brand by demonstrating how knowledgeable its technical-support staff is.

An arcade positions itself against a movie theater as being the most fun activity for a weekend night.

A bicycle is positioned as being the fastest racing bike on the market.

A portable grill is positioned as being the perfect addition to a fun weekend of camping.

A granola bar is positioned as a better after-school snack than a candy bar.

A shampoo is positioned as being “all natural” and containing no harsh chemicals.

           A cosmetic manufacturer positions its lipstick on the wide variety of colors it comes in.

Chicken soup is positioned by showing its benefit as a comfort food during sickness.

A sports drink is positioned by showing the famous athletes who drink it.