BBI2O - Marketing Concepts

Question 1

The percentage of the market that a company or brand has is called its:

Accepted Answer

Market share

Question 2

The competitive market is the sum of all the sellers of a specific product.

Accepted Answer

True

Question 3

Which of the following is NOT one of the 4 Ps of marketing?

Accepted Answer

Permission

Question 4

What is not a stage in the product life cycle?

Accepted Answer

Development

Question 5

The C's of marketing include:

Accepted Answer

Consumers & Competition

Question 6

Premiums are things that customers get for free when the purchase a product.

Accepted Answer

True

Question 7

The 2-Cs of Marketing include:

Accepted Answer

None of the above

Question 8

Promotion is not just advertising.

Accepted Answer

True

Question 9

Competition between products and services that are not directly related to one another is:

Accepted Answer

Indirect competition

Question 10

When the buyer is connected directly to the business providing the product, this is:

Accepted Answer

Direct channel

Question 11

Demographics DO NOT include:

Accepted Answer

Hair colour

Question 12

Special events are small trial sizes of a product that is being promoted.

Accepted Answer

False

Question 13

When Supply is high price will be?

Accepted Answer

Low

Question 14

The study of obvious characteristics that categorize human beings.

Accepted Answer

Demographics

Question 15

The direct connection between buyers and sellers is called:

Accepted Answer

Maker-user relationship

Question 16

Each market can also be divided into:

Accepted Answer

Market segments

Question 17

Channels of distribution include:

Accepted Answer

All of the above

Question 18

Sales promotion encourage consumers to buy a product using:

Accepted Answer

All of the above

Question 19

Pricing decisions will affect your business’s total revenue.

Accepted Answer

True

Questions 19