Marketing Plan

How customers are informed about the product

the point where products are made available to customers

collection & analysis of data that helps you identify the needs & wants of potential customers

process of continuously satisfying the customer at a profit

example of primary research

method of converting product into cash

What are the components of a well-crafted brand positioning statement?

it describes gender, age, income, occupation, education, religion, race, social class

Consists of a group of customers who share a similar set of needs and wants

example of secondary research